Failure rates when a product hits the market remain too high. This is because consumers are mostly involved periodically as validators, and not as co-creators. You can boost your return-on-investment on product development by engaging consumers as idea creators.
Co-creation with consumers will allow you to create new categories, new products or transform existing ones in a matter of weeks. The project output is of sufficient quality to be ready for internal validation, agency inspiration and consumer testing. Learn how eYeka helped leading brands create the concept for a successful product or rejuvenate a declining category with new product ideas.
Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care
In its mission to help consumers achieve better lifelong oral health, Oral B challenged the community to reveal what a connected electrical toothbrush should offer to change their lives for the better.
Our project with eYeka opened thousands of opportunities that are now feeding our Initiative Master Plan. Thanks to the richness of the ideas we have successfully made interactivity the new vector of innovation for Oral-B.
Oral Care BFO Marketing Director, Procter & Gamble
Reinventing instant coffee, café style
The rise of café culture has redefined the benchmark for a quality cup of coffee and influenced the launch of more premium solutions for in-home consumption such as coffee machines. How do you reinvent instant coffee to match the quality you get in a coffee shop while keeping the convenience of "instant", at home?
Our partnership with eYeka will enable new thinking and a fresh approach taking our existing consumers, and using their ideas and their voice, to shape our brands for the future.
Marketing Manager, Nescafé Australia
SFR: Reinventing edutainment
SFR, the French telecom operator, wanted to reinvent the concept of edutainment, effectively blending entertainment and education for their younger audience. They took this opportunity to harness the power of eYeka’s community to both generate new ideas and validate existing ones.