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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Re-introduce Braun epilators

€ 10,000 創意寫作 - 插畫

Re-introduce Braun epilators

Create an original poster with a headline to make the Braun epilator more desirable for ladies in their 20s and 30s who simply don’t know, or aren’t interested, in buying an epilator. 

Tide: whiteness redefined

€ 5,000 創意寫作 - 插畫

Tide: whiteness redefined

Create a poster for Tide that redefines whiteness in laundry so it’s more creatively interesting, meaningful and appealing to Mums.

JOY Dishwashing Suds/Froth

€ 3,500 平面設計 - 插畫

eYeka Express
JOY Dishwashing Suds/Froth

Through a visually arresting and creative poster with tagline, show JOY dish wash detergent’s longer lasting suds power for an effective dish washing experience.

ARIEL - Shining Assets

€ 5,000 創意寫作 - 插畫

#Arielatam
ARIEL - Shining Assets

Create a new in-store display concept for ARIEL using one or a combination of the brand “assets” in order to truly break the auto-pilot of the shoppers and generate an instant wow effect.  

Always Origami

€ 3,500 平面設計 - 標簽與包裝設計

eYeka Express
Always Origami
419挑戰者們
116參賽者們
171作品已提交
126作品被接受

Ariel Family

€ 5,000 創意寫作 - 插畫

#ArielAceLaundry
Ariel Family
541挑戰者們
101參賽者們
146作品已提交
102作品被接受

Vidal Sassoon - Pack

€ 20,000 標簽與包裝設計

Vidal Sassoon - Pack
566挑戰者們
89參賽者們
162作品已提交
88作品被接受

Tampax - Small & Powerful

€ 2,500 創意寫作 - 插畫

eYeka Express
Tampax - Small & Powerful
260挑戰者們
81參賽者們
145作品已提交
75作品被接受

Whisper - Skin Love

€ 7,500 創意寫作 - 插畫

Whisper - Skin Love
287挑戰者們
93參賽者們
161作品已提交
61作品被接受

Ariel - The Challenge

€ 15,000 視頻

#ArielAceLaundry
Ariel - The Challenge
440挑戰者們
39參賽者們
42作品已提交
25作品被接受

ACE - Convenience

€ 5,000 平面設計 - 插畫

#ArielAceLaundry
ACE - Convenience
400挑戰者們
87參賽者們
140作品已提交
52作品被接受

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