Better TV Experience 比賽結束

What can a TV do for you, beyond what it does today?

€ 10,000
插畫 - 創意寫作

Over the years, technology has changed people’s lives. We live in a world with many screens for different uses: laptops for working, tablets for reading and web browsing, smartphones for playing games and keeping in touch… In essence, TV has to contend with a lot of other devices for a share of consumers’ time and spending.

A leading global TV manufacturing brand is exploring what a future TV experience could and should be.

Make TVs indispensable and irresistible by creating a better TV experience.

FORMAT: Visual + texts and answers to the 4 questions (3-page PDF max)