Pepsi Celebration 比賽結束
eYeka Express

查看 Pepsi Celebration 比賽的結果


挑戰

比賽概述

How can you disrupt boring tradition and make Pepsi young people’s indispensable drink of choice for traditional family gatherings and occasions?

Help Pepsi excite and disrupt young people’s views of reunions and make it their indispensable drink of choice at family get-togethers.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

3 獲獎者 53 貢獻者 101 被接受的作品 28 國家 7 語言
4d92339d9f624b0e8f328cefe24888d8

Pepsi Pepsico

Dear eYeka creative community,

Thank you so much for all of your creative ideas. From your submissions, we have identified diverse directional approach for our client Pepsi to fine-tune and structurize their communication campaign.

The 3 winning entries we have selected here are the top ones that best fit client's strategy in the future. It does not mean that the others are not good. Some of them go in a very niche way, which promise new and distinctive platform in the future.

Once again, many thanks for your contribution. We hope to receive your further submission in the next projects with eYeka.

Cheers,

Khanh Tran

評審團獎金獲獎者

由Pepsi選擇

brucedsilverman
brucedsilverman #1 獎
brucedsilverman 212,050 創意積分
  • 平面設計
  • 視頻
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
美國

#1 獎 € 1,500 被授予給Upside-Down Traditions

Loved working on this challenge! I felt confident I had a pretty strong concept with some legs to it and I'm glad the judges did too. Thanks for another great opportunity.

I love the idea of Pepsi encouraging young and old generation to exchange stories/ knowledge so that they can understand and appreciate the values of each generation. It is such a creative way to make the visualization to be more human centric, promising high relevancy to audience.

Pepsi
juansebastianecheverri
juansebastianecheverri #2 獎
juansebastianecheverri 840,830 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
哥倫比亞

#2 獎 € 600 被授予給The best of both worlds / Food

I'm very happy and very thankful with Pepsi and eYeka for let me being part of this contest. I really enjoyed the brief and the time spent creating ideas. It's great to play and have fun with a brand that's part of your life and that matches your favorite food, like I have the pleasure to do. I hope to see another Pepsi brief soon and thanks again for happy moments like this.

In this idea, food represents different family member worlds that thanks to Pepsi, share the same space, each one bringing the things they like and being proud of their own signature. I truly like the way Pepsi can become an essential part across generations.

Pepsi
oceanomare
oceanomare #3 獎
oceanomare 839,640 創意積分
  • 平面設計
  • 動畫
  • 創意寫作
義大利

#3 獎 € 400 被授予給Family

I enjoy the idea of Pepsi transforming its packaging via generations. Pepsi is a a common language/ a connecting point, but not superficially, but really connects souls & hearts.

Pepsi

Pepsi Celebration 社區

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