Convince mums that Safeguard Pure White Body Wash is the ultimate protection against germs and bacteria for their entire family.
Linda is a Mum in the Philippines with young kids. As her 5 year old gets more active, he is exploring the world around him, and Linda realizes that she needs to protect him from nasty germs and bacteria. She thinks about soap bars, but is concerned that they might dry her child’s skin.
Safeguard Pure White is an anti-bacterial body wash for the whole family. It empowers mothers all over the world with its superior germ protection that not only removes 99% of germs, but also protects the skin’s moisture shield so that germs can’t easily attach.
Today we’d like your help to bring to life, Safeguard Body Wash’s claim of giving mums like Linda the best germ protection, aided by moisture shield protection that helps prevent germs from attaching to skin. How do you get mums to choose Safeguard Body Wash as their everyday personal cleansing product of choice instead of ordinary bar soap.
In a creative and visually arresting poster with a tagline, bring to life the claim of "unbeatable germ protection that maintains the moisture shield" in an interesting and clutter-breaking way.
Your image and a convincing tagline that will convey:
- Safeguard Body Wash provides the best germ protection for your family.
- It not only removes germs, but also maintains and protects the skin’s moisture shield so that skin repels germs and bacteria.
Through creative metaphors, analogies, associations, etc., appeal to mums’ hearts and minds so that they need to know that Safeguard Body Wash will kill 99% of germs and bacteria, and will keep the family protected just as they want.
Please use the template provided and ensure that your submission consists of:
- A poster.
- A tagline (of not more than 10-12 words)
- A paragraph (max 200 words) of text describing your idea.
What other creative ways can you use to convince mums that Safeguard Body Wash’s superior germ protection not only kills 99% of germs, but also protects the skin’s moisture shield so that germs can’t easily attach.
As you’re thinking about new and creative ways to impress this message on mothers, you can consider:
- How can we make body wash fun?
- How can you tap into a mother’s instinct to do all that she can to protect her family?
- What are the things we can say to tip the scales in Safeguard Body Wash’s favor by appealing to both rational and emotional sides of a mother?
- #1 獎金 € 1,500
- #2 獎金 € 600
- #3 獎金 € 400
1 page consisting of images image and text (PDF, please use the template)
The best ideas will appeal to the hearts and minds of mums and convince them that Safeguard Body Wash gives you the ultimate germ protection by getting rid of 99% of germs and protecting skin’s moisture shield so that germs don’t easily stick.
- Entries must be in English only.
- Use the template provided in the creative toolkit for your submission. Your entry must include a visual of your idea, a tagline and a short paragraph describing your idea.
- Safeguard is primarily an antibacterial product; while it does have moisturizing properties. Please ensure that germ protection is at the heart of your idea, while “maintaining the moisture shield” is an added advantage. Entries that talk about “moisturization” as the central theme will be rejected.
- 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容)，請在你的媒體描述說明中註明，不管你所使用到的音樂和/或圖片是否為自己創作，請提供授權連結證明你有這些內容的使用權利。