The Future of Lips Beauty 比賽結束

Invent your ideal make-up for lips beauty.

開始 2016年6月17日 結束 2016年7月10日 23:59 UTC 審議 結果 2016年8月
開始
2016年6月17日
結束
2016年7月10日 23:59 UTC
結果
2016年9月
簡介

背景

Everyone would agree that lips are a beauty statement. The way women beautify and make-up lips says a lot about themselves. 

Neutral, glossy, bright or dark… lips express our personality or our mood. They provoke emotions and have strong evocation powers.

Women play with colors, textures, shines and the possibilities they have to make-up their lips are numerous. It goes from very subtle and discreet lips underlying to the whole transformation of the mouth and even of the face.

For some women, getting beautiful lips is a very mechanical gesture they do several times a day while for others it’s an occasional and quite long routine.

To please women who look for more creativity, more convenience, for women who are always keeping abreast of novelties, cosmetics brands have been innovating a lot in the past couple of years. In terms of formats and textures, we can now find not only sticks but also pencils, glosses, balms, oils, gels, liquid in tubes, fluids etc. 

It’s not anymore just about lipsticks: there are many new forms and ways to get beautiful lips.

Our sponsor, an international Beauty & Couture luxury brand, wants to revolutionize the way women make their lips look beautiful and push the boundaries of lips make-up.

Do you want to find new ways to please women and their unquenchable thirst for innovative, disruptive and quality beauty products? Do you have ideas to make their lips look the way they want? 

創意挑戰

Invent a new and disruptive lips product, package and gesture to please women who want to have beautiful lips and look for out-of-the-box solutions.

We’re asking you to imagine new ways for women to color, to style or to take care of their lips.

Think beyond what already exists. Many options exist in this market: check our board of inspiration and imagine concepts, products, gestures that do not yet exist! Check our Pinterest board here.

We’d like you to illustrate your idea with visuals, some text (answer the questions listed right-after) and a mood-board that expresses the emotional or symbolical part of your idea.

Understanding the whole universe behind your idea is very important. There could be symbols, patterns, colors, personalities, and images taken from nature, fashion, cities, food, travel etc.

To guide you, along with your visuals and mood board, we ask that you describe your idea by answering these questions:

  • Why women would want it: the promised results and benefits, the frustrations it solves;
  • How women would apply it: gestures, applicators, routines;
  • What is it: textures, packaging, formats, shapes, sensations;
  • How is it new compared to what exists today?
  • Who: the women you have in mind: what type of women do you think it would appeal to?

 

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

A good idea for this contest could be a colored fluid that a woman can apply to the whole area of the lips, not only on the lips. She does not have to care too much about being precise in the application because the product will by itself be put on the lips only, without smears.

Another idea is a lipstick that changes colors. For the office hours the lips will be red and it turns to a flashy pink when the light goes down.

Do not limit your creativity to these ideas! These are mere examples and you should not replicate them. You can get inspiration from other categories like food, decoration, technology etc.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Presentation with design and text plus mood board. (4 pages max)

評獎標準

Being truly disruptive and offering new benefits to women will help you be the winners’ list.

比賽指南

本次比賽指南

  • Think beyond boundaries and amaze us with your out-of-the-box ideas.
  • Please stay away from existing products. Check our board on Pinterest, read articles to make sure what you invent is NEW!
  • Please answer the mandatory questions.
  • Entries should be in English.
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。