結果 | Anchor - Communication – Can you surprise us with a new way to look at milk and make it exciting again?

查看 Anchor - Communication 比賽的結果

挑戰

比賽概述

Can you surprise us with a new way to look at milk and make it exciting again?

Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.

PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three

3 獲獎者 6 最受社區青睞 54 貢獻者 86 被接受的作品 25 國家 6 語言

Anchor Fonterra

Thank you to everybody who contributed to this contest. It was a pleasure seeing the different ways we could talk about dairy and milk ; expanding our mindsets, and inspiring our imagination.

Thank you!

評審團獎金獲獎者

由Anchor選擇

brucedsilverman #1 獎

brucedsilverman 307,440 創意積分

平面設計
視頻
創意寫作
標簽與包裝設計
劇本寫作

美國

#1 獎 € 3,000 被授予給White is the New __________

My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!

I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting

- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

Anchor

AnnaMunchkin #2 獎

AnnaMunchkin 25,410 創意積分

創意寫作

澳洲

#2 獎 € 1,500 被授予給With Anchor Milk, they're almost there.

I appreciated :

- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

Anchor

juansebastianecheverri #3 獎

juansebastianecheverri 939,230 創意積分

平面設計
視頻
插畫
動畫
創意寫作
標簽與包裝設計
攝影
劇本寫作

美國

#3 獎 € 500 被授予給Be the mom of this kid

I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.

I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.

The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children

Anchor