Lipton - Afternoon tea break 比賽結束
eYeka Express

Change behaviors and make Lipton Tea afternoon breaks the new daily must-do

€ 2,500
比賽在2016年6月19日結束
平面設計 - 創意寫作

Tea is a great way to enjoy a quick mid-afternoon break but, for many people, it’s seen as traditional and old fashioned, sometimes even a memory of being ill and in bed. They don’t see tea as being modern and or something that’s “for me today.”

How can you break the traditional clichés of tea and convince working adults to see tea differently for the perfect afternoon break?

Format: Poster with a tagline