Manual toothbrush: the next generation 比賽結束

Completely reinvent manual toothbrushes!

開始 2016年6月10日 結束 2016年6月26日 23:59 UTC 審議 結果 2016年9月
開始
2016年6月10日
結束
2016年6月26日 23:59 UTC
結果
2016年8月
簡介

背景

Do you use a manual toothbrush? If you do, do you care about it? Is it something important in your life? Do you remember the last time you bought one? What were your criteria for choosing one?

We bet you don’t really care about your manual toothbrush! Why? Well, because it’s not a very exciting object. People don’t desire a manual toothbrush in the same way they desire a particular smart phone, shampoo or shaver. Toothbrushes are never on the shopping list and it is really hard to know which one to choose from the shelves! Often, your dentist will tell you which one to buy and you do this without giving it a second thought.

All manual toothbrushes look the same and seem to offer similar benefits: this one has more bristles, that one looks better, has a better grip or has a tongue cleaner… but in the end, they all look the same, so why pay more? In comparison, electric toothbrushes are much more exciting …but very expensive!

This needs to change! Manual brushes should be reinvented to become exciting objects.

A leading oral care brand would like to find breakthrough ideas to completely rethink and stir up the manual toothbrush offer. Can you help by coming up with out-of-the-box ideas for a new manual toothbrush that will surprise people willing to pay a bit more for something never seen before? 

創意挑戰

Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

We’d like you to be breakthrough without limits! Think about your brushing experience. What are you not happy with? What is missing to make the moment better and more exciting? How could you take better care of your oral hygiene or make your brushing moment more fun? Or how can your toothbrush stand out as a beautiful object in your bathroom that you will be happy to see every day and not leave it hidden or unnoticed in a glass?

There are many ways to answer this brief. It is really up to you, and the more novel, the better. Your innovation can address one or several of the following areas or any others you can think of:

  • Look, design and materials: a never seen before aesthetic design or feel.
  • Features/technology: what functionalities could be added to the brush? It can be more efficient or entertaining or with a new technology embedded
  • Packaging: can you break the usual codes? The way the brush is presented on the shelf can have a high impact.
  • Ergonomics: how can you make manual brush user-friendlier? The way to take, use and store the brush can also be an area for reinvention.

It should cost a bit more than a regular toothbrush as it is a premium manual toothbrush, but please make sure that it doesn’t cost as much as an electrical one.  

Keep in mind that we are talking about a manual toothbrush. We don’t want you to think about electric toothbrushes. Your idea can use a technology that needs power but the brush itself must be manual.

You can use 2D or 3D design or sketches to show us what the toothbrush looks like and what your idea is about. It can be presented with or without packaging. If your design includes a special packaging to make it stand out on the shelf, please show us or explain how it will be displayed in a store.

To help us better understand your idea, please answer the questions below on a separate page:

  1. What is your new idea about?
  2. What frustrations does it solve?
  3. What benefits does it bring to people? What makes people willing to pay extra to have it?
  4. How will it stand out on shelf? (if you included a packaging proposal)

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Your innovation can address one or several of the following areas or any others you can think of:

  • Look, design and materials: a never seen before aesthetic design or feel.
  • Features/technology: what functionalities could be added to the brush? It can be more efficient or entertaining or with a new technology embedded
  • Packaging: can you break the usual codes? The way the brush is presented on the shelf can have a high impact.
  • Ergonomics: how can you make manual brush user-friendlier? The way to take, use and store the brush can also be an area for reinvention.

 

獎金

評審團獎金

  • #1 獎金 € 6,000
  • #2 獎金 € 3,000
  • #3 獎金 € 2,000
  • #4 獎金 € 1,000
  • #5 獎金 € 500

格式

PDF with visuals and texts (4 pages max.)

評獎標準

To win this contest, you need to design a manual toothbrush (and ideally its packaging) that will revolutionize perception of this product and that improves people’s teeth brushing experience. It needs to add value, bring unexplored features/benefits and be totally new to the world.

比賽指南

本次比賽指南

  • Entries should be in English, Spanish or Portuguese
  • Should you choose to show a brand, you can pick the one you want.
  • The quality of design matters in this contest. You have a better chance of winning if your idea is presented nicely and clearly.
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。