Tampax - Form Fit 比賽結束
eYeka Express

Show us that Tampax provides the best protection for young women!

開始 2016年6月01日 結束 2016年6月14日 23:59 UTC 審議 結果 2016年7月
開始
2016年6月01日
結束
2016年6月14日 23:59 UTC
結果
2016年8月
簡介

背景

Ashley has just turned 22. She is graduating from college soon and has already started working. In life, she wants it all, and she has the hope and determination to get it. Education, career, social life… She makes great efforts and believes in every step she takes. When it comes to feminine hygiene products, she uses tampons and thin light pads, depending on where she is in her cycle, and what activity she is doing. She admits that tampons don’t always live up to her expectations, and that pads are just so easy to use.

Tampax, a leading brand of tampons, launched Tampax Pearl to provide women with what they expect from a tampon: no leaks, and a more comfortable experience.

Can you help Tampax bring to life how its product provides the best protection and comfort in a way that appeals to young women?

創意挑戰

Create a powerful and impactful poster that shows why Tampax Pearl gives young women the best and most comfortable leak-free periods.

Do you know that the vagina is not round or cylindrical? In fact, it is wide and rectangular. The Tampax Pearl line of tampons has been designed to fit this unique shape. FormFit™, a technology involving an absorbent core that gently expands widthwise, helps close the gaps that can cause leaks when using classic cylindrical tampons. Also, a LeakGuard™ braid helps stop leaks before they happen, giving women ultimate protection, even on the heaviest days. Its smooth removal layer gives women amazing comfort even on the lightest days.

We’d like to talk to young adult women (18-25 years' old) like Ashley who want the best from life and dive into it to make the most of it! Tampax helps give women power over their periods so that they can live without limits all month long. Your idea needs to convince them that Tampax Pearl is designed to fit their unique shape – so they will have a comfortable leak-free period.

Use creative metaphors, analogies, associations, etc. instead of technical explanations to come up with a strong visual! Your idea needs to be smart, intuitive and make them think: “Tampax Pearl fits my body perfectly for comfortable leak-free periods!”

Tampon ads are often on a beach or in swimming pools. Although that is ok, it implies that tampons are only used for those special occasions. Help communicate that Tampax Pearl is designed to be used all throughout a woman’s period.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

A good idea could be a visual of a woman playing baseball. She is wearing baseball gloves and they fit her perfectly. She is smiling with confidence and the tagline says: “The best protection you could get – Tampax Pearl”.  

A bad idea could be a visual of a girl lying in the middle of a flower. It doesn't fit with Tampax brand personality and it doesn’t show how Tampax empowers women with leak-free periods.

獎金

評審團獎金

  • #1 獎金 € 1,500
  • #2 獎金 € 600
  • #3 獎金 € 400

格式

Poster with tagline on page 1 + description of the entry on page 2
(2 pages max)

評獎標準

We are looking for ideas that bring to life the benefits of Tampax Pearl in a smart and intuitive way. The winning entries need to be easily understood by young adult women and to emotionally engage them.

比賽指南

本次比賽指南

  • We only accept entries in English
  • You can download the Tampax logo and packshot in the toolkit
  • Tampax believes that women should live without limits, even during their periods. “Tampax’s protection allows you to dive right into life – so you need never miss out on an experience because of your period!”
  • Your entry should include a visual, a tagline and a short description of your idea
  • Please don’t use any inappropriate content/language
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

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  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
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