Président : let's take life the delightful way 比賽結束
eYeka Express

Enhance your tables for the holiday season with a new festive design for La Motte Président.

開始 2016年5月19日 結束 2016年6月05日 23:59 UTC 審議 結果 2016年6月
開始
2016年5月19日
結束
2016年6月05日 23:59 UTC
結果
2016年7月
簡介

背景

For the holiday season, the French get together with their family and share holiday meals. Opportunities to gather together continue until January, as each person wishes to extend these moments of joy with family and friends.

For these holiday lunches or dinners, it's important to set a beautiful table and offer quality products to make sure the meal will be a success. Seafood, smoked salmon and raw vegetables are very popular and are eaten together with a little butter. Butter is a cornerstone of French gastronomy. Everyone loves it, and it's often on the table throughout the meal.

Président is a brand that has accompanied the French for 50 years, offering cheeses, creams and butters with a unique flavour because "true happiness is hidden in small, everyday pleasures". For all the French, Président is synonymous with quality and pleasure, thanks to the natural, delicious products it offers.

Président knows the habits and needs of the French and has created a butter presented in a very attractive bell that can take centre stage on pretty holiday tables.

This "la Motte" butter, mainly sold in the months of November and December, is very well-liked by hosts who want to offer the best to their guests. That's why Président offers a limited edition of la Motte, la Motte Festive, at the end of each year.

President is looking for new ideas to decorate la Motte's bell-shaped packaging for the holidays.

 

 

創意挑戰

Create new graphics to decorate la Motte Festive's packaging, evoking the holidays, gourmet butter and the Président brand.

Your design ideas will serve as inspiration for the limited editions of la Motte Festive, sold at the end of the year.

La Motte is the only butter brand with this bell-shaped packaging. You cannot change it's shape.

We ask you to propose a design for unsalted butter. You need to decorate the rectangular label, the round label on the top (blank templates are provided) and choose the colour of the bell, to go with your design.

For the colours of the bells and the base of the bells, you can choose:

  • Bell: cream, gold or semi-transparent
  • Base: gold or red.

The Président brand is firmly established in the minds of consumers. There are a number of things that can be done, and others that should not be done. We recommend you respect the creative constraints if you want your design to be accepted. 

 

Dos Don'ts
A warm and festive environment. Your graphics should evoke the holidays, joy, friendliness. A very cold environment.
World of gastronomy, love of good food and butter. It's a gourmet butter, associated with the pleasure of meals. Santas, small gifts, sleighs should not be included. They have no connection with the world of gastronomy. 
A maximum of eight colours in your labels. Photos in the designs.
Respect Président's brand identity and spirit: “Let's take life the delightful way.” Anything too graphic. Very modern, "trendy" illustrations would not be appropriate.
Feature the Président logo. Change the Président logo.
Include the brand name: La Motte Change the "La Motte" typeface

 

Because la Motte is a butter associated with pleasure and conviviality, we would like to receive designs that have spirit, that make us smile because they wink mischievously at the consumer. 

Your designs are not required to contain this, but its a direction that we propose to you.

With your designs, please supply a short, explanatory paragraph.

You are designing the unsalted butter version, which is in red tones. There is also the butter "with salt crystals", which is mostly blue and the "salted" butter, which is green. It is important that you keep in mind that your design will be adapted for several versions.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

La Motte festive often used little stars in recent years.  It's a graphic code that worked well but needs to be modernised.

La Motte opens with a ¼ turn to the right and closes with a ¼ turn to the left.

A design that "reads" all along the label could be an interesting avenue to explore.

A design that tells a story would also be a good idea.

獎金

評審團獎金

  • #1 獎金 € 1,500
  • #2 獎金 € 600
  • #3 獎金 € 400

格式

Page 1: design to be done using the template, available in the toolkit. Explanations on page 2.

評獎標準

Your design must respect the constraints of the brief to the letter. The best designs are those that can be easily associated with the Président brand of butter while evoking the holidays. Surprise us while being faithful to the spirit of the brand.

The winners will have to provide a high definition version of their work. Please do keep your working files until the results are announced.

比賽指南

本次比賽指南

  • See what Président la Motte butter looks like in the latest television advert.
  • Use the template provided in the toolkit, integrate the Président logo and the brand name.
  • Insert the Président logo, the rectangular La Motte label and the round label in your proposal.
  • Proposed designs should convey the idea of "holidays", evoke the butter and gastronomy and be consistent with the Président brand.
  • Keep the constraints in mind: no photo in the designs, maximum of eight colours for the label, choice of three colours for the bell: cream, gold or semi-transparent; two colours for the base: gold or red, adaptable design.

Ideas can be submitted in French and English.

  • 入選作品將被用於在互聯網上。授權和許可使用受保護的內容(包括音樂,照片..)必須與互聯網廣播兼容。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
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  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
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