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Have a good time with Lay’s during the UEFA Champions League!

In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone.

PDF with visuals and text (4 pages max)

3 獲獎者 6 最受社區青睞 65 貢獻者 78 被接受的作品 30 國家 9 語言
23f889703b0501317e980a1e24287e51

Lay's Pepsico

Thank you all for your participation on this project. We are really excited about Lay's sponsorship of the UEFA Champions League and the opportunities this gives us to use in a really creative way...judging from your entries you also found it great platform for ideas! We were really impressed by the standard of entries and it really was a difficult task to narrow down to the winners. Thanks again to everyone who entered.

 

評審團獎金獲獎者

由Lay's選擇

artem_pozdnyakov
artem_pozdnyakov #1 獎
artem_pozdnyakov 76,520 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 劇本寫作
俄羅斯

#1 獎 € 3,000 被授予給Lay's League

Thank you so much! It was not easy brief, and it's a huge honor that this idea became a winner. I really hope that this idea will be implemented in the real life, because this meaning for me much more then winning! 

We loved this idea as at it's heart was bringing people together in a fun and engaging way, linking together football, fun times together and Lay's. The football shirt themed design also looked great and could be disruptive on shelf and certainly gave us inspiration. Thank you for your very creative input on this project.

 
Lay's
jeanbaptistepetricoul
jeanbaptistepetricoul #2 獎
jeanbaptistepetricoul 172,710 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
法國

#2 獎 € 1,500 被授予給DIFFERENT TEAM DIFFERENT FLAVORS

We liked this idea as it leveraged Lay's ability to be innovative with flavour, but especially liked the communications idea of using the parallel of how teams are known by their colours as are flavours of Lay's and is something that feel is quite ownable vs other UCL sponsors. Thank you for your creative input on this project.

 
Lay's
martindeneuville
martindeneuville #3 獎
martindeneuville 734,470 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
英國

#3 獎 € 500 被授予給UCL Cinemas

Lovely contest I really enjoyed participated in; thanks eYeka & Lays

We liked this idea as a really simple way of Lay's facilitating and elevating the fun times together football watching experience. It is one of those ideas that hits the brief and we should just quickly figure out how we can make it happen! Thank you for your creative input on this project.

 
Lay's

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