查看 Ben & Jerry's new super ice-cream 比賽的結果
挑戰
比賽概述
Invent the next hit for Ben & Jerry’s
Amaze us with your bold idea of a new line for Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go and buy it as soon as they hear about it.
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Ben & Jerry's Unilever
Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.
Now that the contest is over, may we suggest you go get some ice cream to celebrate?
評審團獎金獲獎者
由Ben & Jerry's選擇
eepigni #1 獎
#1 獎 € 3,000 被授予給THE BLUE DOT SORBETS
This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!
paddyyfr #2 獎
#2 獎 € 1,500 被授予給Mixed Brew
We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!
vixslay #3 獎
#3 獎 € 1,000 被授予給Tipple Trip Around the World
Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.
AKdaBAOUS #4 獎
#4 獎 € 500 被授予給SCOOP - The Ice Cream Robot
This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.