查看 Gender Equality - Poster 比賽的結果
Can men be strong advocates for true gender equality in the workplace?
Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.
PDF with visual and text (2 pages max.) • First page: Visual + Tagline• Second page: Explanations
We want to thank all the contestants who shared great ideas and images. We really appreciated the diversity of input from around the world. We have some super ideas to build upon which we hope will grab the attention of our organisation and take our gender equality work forwards. We had a fantastic time reviewing the entries from around the world which was exactly the stimulation we were looking for.
Thank you for taking the time to review our brief and apply your creative talents to our challenge.
Samira-Rafi #1 獎
#1 獎 € 3,000 被授予給I see Equal !
We really liked the use of the male and female symbols in the glasses. The idea of seeing through gender glasses and taking people as equal. The tag "I see equal" can be used in many ways. We could really see how we can apply the idea in many ways across our organisation. Simple and captures the call to see capability and experience not gender.
andre_dft #2 獎
juansebastianecheverri #3 獎
#3 獎 € 500 被授予給#I'mHerBiggestFan
We loved the idea of being a sports fan, actively supporting. this resonated with our call to action, not just silent support. This particularly clicked with our men who got the idea immediately. We thought we could play with this idea of being a fan in our campaign, using the foam hands, having caps, using images of our senior leaders as fans. We weren't quite sure of the visual itself but the concept we really liked.
We loved this image with people who are diverse making up the visual. We really liked the tagline with the male and female symbol in the Together word. We felt that we could develop this idea further to use in a variety of places and stories with the people in different shapes and the word "Together" with other words. Clever use of our Diversity colours in the Tagline.