ACE - Convenience 比賽結束
#ArielAceLaundry

What does convenience in laundry mean to you?

開始 2016年6月03日 結束 2016年6月22日 23:59 UTC 審議 結果 2016年8月
開始
2016年6月03日
結束
2016年6月22日 23:59 UTC
結果
2016年9月
新聞

Brief change

6月16日 10:44

The brief has been updated for a better understanding of what ACE is looking for. Here, the brand is looking for new benefits that ACE could provide (apart from the ones that already exist) in order to make laundry even more convenient

Also, the contest has been extended by 3 days and you have now until June 22nd at 23h59 UTC to submit your entry! 

簡介

背景

Doing your laundry can be a pain. Depending on what types of clothes you wash, their colors, what kind of products you want to use, how dirty your clothes are, it can be really cumbersome and time-consuming.

ACE has decided to put an end to the laundry pain and its formula is incredibly simple and convenient to use. It really lessens the strain by avoiding the need for multiple steps. You no longer need to use extra products to get your clothes clean, nor soak, rub or prewash.

For women who want to enjoy their lives and not be overrun by housework, ACE is here! These women love innovations and products that make their lives easier; they are always looking for the right thing that can change their lives: even if it’s just a detail (not prewashing for instance), it’s a detail that means a lot because it has great consequences.

ACE makes washing easy, with no fight. It’s convenient and simple.

ACE wants your help to bring to life this benefit in a new way and understand what convenience means for a detergent. Why does it matter to you?

ACE wants to understand how a detergent could become even more convenient? We want to understand what you expect from a detergent to be more convenient.

創意挑戰

In a catchy poster with a tagline, show us what new benefits ACE could provide in order to be more convenient.

Of course, ACE cleans well. ACE already has a list of “practical” benefits: no need to pre wash, can mix white and colors, no need to soak or rub.

What we want from you is to find new benefits, new ways to save time, save space, be more free and lighten the chores.

Your posters will be used as inspiration to create a big communication campaign for ACE which will appeal to mothers from 30 to 45 years old.   

We want to uncover your own interpretation of convenience and understand WHAT it means and WHY it matters.

Along with your poster, please create a tagline and write a short paragraph of text that explains your idea. 

Don't forget to answer to these questions on the second page of your entry:

  1. Why is ACE better than another detergent?
  2. What are the frustrations that ACE avoids? 
  3. What are the feelings that people have when they use ACE? 
  4. List 4 keywords that go well with convenience in laundry. 

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Examples of new benefits could be: shorter washing machine cycles, ironing effect, detergent in a pill so  they are light and I can carry them from work easily, perfect results even at cold temperature etc.
If you manage to illustrate this kind of benefits (not these ones though- others that you will invent) in a catchy poster, you get a great entry.

A bad poster would be a visual showing a woman spending time with her children while the washing machine is cleaning the home laundry with ACE and a tagline saying: “with ACE, I have time for my family!” This is not a good example because the interpretation of convenience is not precise enough, It does not say why exactly ACE is saving time.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Poster with tagline and explanations of your idea (2 pages PDF max)

評獎標準

Rather than the quality of the execution, the jury will favor posters that express your precise idea of convenience of laundry in a smart and original way.

比賽指南

本次比賽指南

  • Don’t overpromise the product benefits. ACE will not make women live like princesses. It’s not going to make anyone famous or accomplish their dreams. It’s about having an easier and simpler life when doing laundry.
  • You can download logos and pack shots from the toolkit.
  • Entries should be in English, Spanish or Portuguese.
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。