Lipton - Benefit Teas 比賽結束
eYeka Express

Invent a new Lipton tea that will truly bring benefits to health-conscious people who live full active lives.

開始 2016年4月08日 結束 2016年4月17日 23:59 UTC 審議 結果 2016年6月
開始
2016年4月08日
結束
2016年4月17日 23:59 UTC
結果
2016年6月
簡介

背景

When life gets busy, we can sometimes forget to take care of ourselves. Drinking tea can be an easy way to do something good for us every day.

You may have heard that green tea is “good for you,” but did you know there are other beneficial teas made from plant blends that are known for their goodness and healing properties?

Lipton tea is looking for inspiration to help them develop a new tea that will bring health benefits to Millennial consumers aged 18-34 who live full active lives. Although they live a busy life, staying healthy is a priority for them and they are looking towards natural (or homeopathic) solutions for overall wellness or to address specific issues or conditions.

If you could invent a brand new Lipton tea that could deliver health benefits, either general wellness or specific benefits to address an issue or condition, what would that tea be?

創意挑戰

Invent a new Lipton tea that busy Millennials who live full active lives will enjoy drinking because it helps them daily.

With a great visual, tagline and answers to the questions below, unleash your creativity and invent a brand new Lipton benefit-based tea that will get Millennials who look for natural remedies (homeopathic) to embrace drinking that great beverage. They drink tea for overall health and wellness benefits as well as to address any specific issues and concerns they might have.

Your Lipton tea should embody the Lipton brand personality. Lipton is fun, not too serious, approachable and down-to-earth.

Think about:

  • Product: What would this new tea taste like? What type of tea would this be – herbal tea, green tea, black tea, white tea? What other ingredients (e.g., herbs, botanicals flavouring) would go into it?
  • Packaging: Would this come in a tea bag, as loose tea, tea granules, or another format we haven’t yet thought of?
  • How would you drink it? Would you drink this tea hot, iced, or somewhere in between?

Please answer these four questions in the template provided:

  1. What general or specific health benefits would the combination of ingredients in your new tea provide drinkers?
  2. Tell us about your new tea invention. What type of tea is it and what ingredients go into it? What does it taste like?
  3. What are some of the feelings that you might feel drinking this tea (for example would you feel calm or excited, or even inspired)?
  4. What would you name your new tea invention?

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Example of a good entry: Lipton Eucalyptus Tea made from eucalyptus leaves. This can be combined with mint and honey for a drink that soothes the throat yet invigorates the senses, helping you stay alert and awake during tired afternoons.

獎金

評審團獎金

  • #1 獎金 € 1,500
  • #2 獎金 € 600
  • #3 獎金 € 400

格式

Poster with a visualization of your idea and answers to the four questions, using the template provided.

評獎標準

We are looking for the best ideas that will combine different ingredients in innovative ways for a new tea invention that Millennial consumers aged 18-34 who are keen on natural or homeopathic solutions would love drinking for overall wellness or to address specific issues or conditions.  The idea could either be for addressing your own personal needs or to address the needs for someone else in your family.

We will reward inspiring and innovative ideas so avoid everything that already exists on the market!

比賽指南

本次比賽指南

  • Entries must be in English only.
  • Use this template for your submission: here. Your entry must include a visual of your idea and descriptive text that answers the questions above.
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

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