查看 Unilever - Get the tea rockin'! 比賽的結果
Amaze Millennials with a totally reinvented tea experience.
Reinvent tea by finding ways to make Millennials excited by this timeless beverage and be proud to drink it.
Your idea must fit into 1 page: one visual and one paragraph of text.
I'd like to thank every single person who contributed to this project, your energy, ideas and creativity is startling and there were some many different ways to challenge to re-think key dimension on our category. From how we talk about it, to where it is served, to how it is disposed and millions of things in-between.
canguvencg #1 獎
#1 Prize of € 1,500
I really enjoyed the way'd you thought about what really matters to this group of people and found a way to connect this to the traditional and inherent qualities and traditions of tea. I felt this was really a fresh way to approach contemporising the category.
stevendoehler #2 獎
#2 Prize of € 600
I really valued this way of forging a connection back to the product and the simplicity of the tea product. There were a number of similar ideas which actually tells me there is a powerful idea here but this one was expressed in a really compelling way.