Tide Pods 比賽結束
eYeka Express

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比賽概述

Make revolutionary Tide PODS® a desired laundry product women simply cannot resist.

Show how revolutionary Tide PODS® gives superior deep down clean in an equally innovative way that will make it irresistible to women.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

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3 獲獎者 5 最受社區青睞 79 貢獻者 149 被接受的作品 34 國家 8 語言
48602b971ece4658a3b2afcbb756e90f

Tide P&g

Great thanks for all the creative that bring lots of sparkling idea to us. There are many great works behind and it was really difficult to identify top creatives. In this case, we are more looking for those having emotional connection with insights behind that rooted in the clean 3 in 1 functional benefits. We believe this is the one that we can cut through the clutter and bring people to think 'wow this is really different and what I want'.

Hope to have chance to see your great creative again.Thanks again.

評審團獎金獲獎者

由Tide選擇

ghadamohsen
ghadamohsen #1 獎
ghadamohsen 131,130 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
沙烏地阿拉伯

#1 獎 € 1,500 被授予給Care your clothes like caring your face

It capture a very strong insight that people has low involvement in laundry while they pay a lot of attention to their clothes (and skin). The clothes deserve better laundry detergents.This can be a good starting point for communication.

 

Tide
Samira-Rafi
Samira-Rafi #2 獎
Samira-Rafi 2,425,760 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
摩洛哥

#2 獎 € 600 被授予給My choice , my lifestyle!

The way that bring the ‘lifestyle’ deliver the uniqueness of the PODs vs. normal detergents and also capture the feature of the 3 chambers which should be more popular among young consumers.

 

Tide
k_vatova4418
k_vatova4418 #3 獎
k_vatova4418 306,040 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
保加利亞

#3 獎 € 400 被授予給INNOVATION

I am glad to be part of  winners in this contest! Thank you Tide PODS and eYeka! It's great feeling to work for such big and famous brands!

Starting point is very nice. Indeed ‘ 3 in 1’ seems to be a category norm and people are tired of it. ‘3 in 1’ itself cannot highlight the uniqueness of the PODs. And the idea ‘Do you feel it? It is Innovation’ make people think ‘this is really different’. But it would be better if the visual is more intuitive.

 

 

Tide

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