Celebrate the victorious transitions of women in their 50s.
Women in their 50s are fascinating. They embrace the “joy of living in their fifties” and still have a lifetime ahead of them. These women don’t want to relive their 20s; they’re happy where they are.
This age is an Age of Transition for them between juggling careers & raising children and full retirement.
Procter & Gamble has created a website called Victoria, coupled with a print magazine dedicated to these women. Victoria houses great content – articles, videos, forums, product trials about a myriad of topics- travel, relationships, beauty, fashion, health, sports, home decoration etc. The website was first launched in Italy, and is now in Germany and Spain, with France and the UK coming soon.
Victoria wants to celebrate this Age of Transition and the new opportunities for these 50 to 64-year-old women. Can you help make Victoria a desirable brand and an appealing platform?
Create a witty and engaging video that celebrates a woman in her 50s, navigating this life transition and being victorious!