Welcome to the "Victoria" club! 比賽結束

Celebrate the victorious transitions of women in their 50s.

開始 2016年2月26日 結束 2016年4月24日 23:59 UTC 審議 結果 2016年6月
開始
2016年2月26日
結束
2016年4月24日 23:59 UTC
結果
2016年6月
新聞

New brief and end-date

3月31日 13:27

Please note that the Victoria brief has been entirely rewritten in order to be more understandable and easier for you to produce amazing content! 

Furthermore, the contest has been extended until April 24th

簡介

背景

She has been marinated in life experience. She is at the peak of her influence and power. She is committed to living fully and passionately in the second half of life, despite failures and false starts”, wrote Gail Sheehy, a famous American author of many books on life stages, about a typical 50-year-old woman.

Women in their 50s are fascinating. They embrace the “joy of living in their fifties” and still have a lifetime ahead of them. These women don’t want to relive their 20s; they’re happy where they are.

Feeling beautiful and empowered, with a wealth of experience behind them, they know what they like and what they don’t.

This age is an Age of Transition for them between juggling careers & raising children and full retirement. The children are gone, and many have the choice of winding up or down their careers, to launch a small business, to get more involved with the Community, to re-discover their latent talents, and more. It’s also a time that allows them to spend more “me time” and more quality time with friends and partners.

They also have to reset their health & regimen priorities because of their body and face age. It’s not something they struggle with, but it is a transformation nevertheless.

They have the guts to go after their ‘bucket list’ and the money to make it happen. So they pick activities they really like, not the ones society tells them to favor.

They have built their character, veiling them with strength and confidence. They have nothing to prove.

This transition is fascinating to watch. Young people, their children or others, have preconceptions about them and when they realize they’re wrong, they discover the incredible strength of these women. And they admire them. Procter & Gamble has created a website called Victoria, coupled with a print magazine dedicated to these women. Victoria houses great content – articles, videos, forums, product trials, about a myriad of topics- travel, relationships, beauty, fashion, health, sports, home decoration, etc.  The website was first launched in Italy, and is now in Germany and Spain, with France and the UK coming soon.

Victoria wants to celebrate this Age of Transition and the new opportunities for these 50 to 64 year-old women. Can you help make Victoria a desirable brand and an appealing platform? 

創意挑戰

Create a witty and engaging video that celebrates a woman in her 50s, navigating this life transition and being victorious!  

Your video shall be dramatically unexpected and far away from stereotypes. We want content that is witty and not clichéd.

Your story shall celebrate women who succeed with this Age of Transition, with a combination of wit, grit, strength, and maybe even a tear. The story is meant to be shared, to embolden their peers to initiate their own transition and succeed. We want real, genuine stories that show the tension women overcome to make their 50s the best time of their lives - stories that are unexpected and memorable.  With a witty, maybe ironic yet positive tone of voice, create a video or animation that glorifies women who are proud and happy to be in their 50s.

Remember Victoria celebrates new beginnings, not the beginning of the end.

We are not asking you to feature or promote the Victoria website in your story. But, at the end of your video, there should be a call to action to visit Victoria. It could be something like: Victoria. “The exclusive club designed for strong women in their 50s.”

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Avoid things like: “Great, she can do yoga even at 55 years old” or “Wow, she cycles with her grey-haired partner. “

Prefer stories around: “she was a chemist all her life and at 60, decided to take stand-up comedy lessons. She is now a stand-up comic and coach for young professionals who are still forming their convictions. She feels fulfilled in her second career, and sometimes even better now than when she was 35!” 

獎金

評審團獎金

  • #1 獎金 € 12,000
  • #2 獎金 € 5,000
  • #3 獎金 € 3,000

格式

Video or animation of 45 sec. max

評獎標準

We are looking for original, unexpected and witty videos that engage emotionally with women from 50 to 64 and inspire them to register on Victoria. Our client will award videos that best celebrate how these amazing 50+ women conquer the tensions and challenges they face, and how they emerge victorious and happy.

比賽指南

本次比賽指南

  • Cast: Show women who are around 50, not around 60.
  • Your story should appeal to women in the UK, Germany, Italy, Spain and France.
  • Please do not portray nudity, conflict, physical violence, political or religious issues.
  • Please do not show specific brands or logos.
  • Stay true to the Victoria brand vision: Victoria + exists to spark pride in women in their 50s.
  • The look and feel should be colorful, feminine and sophisticated.
  • Make sure your video is unexpected and without “old people” clichés. These women feel young, and have their lives ahead of them!
  • Winners will be asked to create a 30 sec. cut down version of their video.
  • Ensure that there is a hook in the first 5 seconds since the cut down will be used for pre-roll.
  • Voiceovers, if any, must be in English
  • If you would like to add text to your video, please use the font provided. Please use the client-supplied end frame to end your video. You can find the assets in the toolkit.
  • Please visit the following country Victoria sites:
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。