Catisfactions - Pack Attack! 比賽結束

Show us what happens when cats attack the pack!

開始 2015年12月30日 結束 2016年2月07日 23:59 UTC 審議 結果 2016年3月
開始
2015年12月30日
結束
2016年2月07日 23:59 UTC
結果
2016年3月
新聞

Important instructions about the pack

1月08日 15:35

As stated in the brief you need to use the original Catisfations pack in your videos. For those of you who live in France, Spain, Portugal, Italy and Belgium it is easy as you can buy the pack in local supermarkets.

If you live in another country you can ask us to send you a pack. Here are the main steps of sending us your request:

  • Your request should be sent to us no later than January 25th, 2016.
  • Request should be sent via email to Support: support-en@eyeka.com.
  • Your message should mention your first name, last name, post address, name of the contest.
  • Your request should also contain a short description of your idea or a short script.

Your requests will be forwarded to the Company which will carry out the shipping of the packs. The shipping is limited to one pack per participant.

 

簡介

背景

The Internet is running short of cat videos. We need more. Urgently!

Catisfactions, also known as Temptations (North America) or Dreamies (Northern & Central Europe, Russia, South America), offers a selection of delicious cat treats with a crunchy outside perfectly balanced with a soft irresistible center of meat, cheese or fish. It is so irresistible that cats have been known to do everything to have their treats, like attack the pack to get hold of the precious treats.

Catisfactions has launched a successful advertising campaign showing empty torn packs in posters to prove that cats go nuts to get to their favorite treats. We need your help to bring that idea to social media with hilarious cat videos.

創意挑戰

In a fun & playful video, show us what happens when an impatient cat decides to take matters into his own paws and attacks a Catisfactions pack.

In your video, show us a spontaneous moment of bonding or connection between the owner and the cat. The cat should be fun and playful, not vicious, angry or annoying. You could create a bit of a story around the attack and show us what happens before and/or after (the aftermath).

You need to use an original Catisfactions pack with the Catisfaction logo as available in France, Spain, Portugal, Italy and Belgium. If you live in another country, contact us and we will send you one before you film. 

If you live in another country you can ask us to send you a pack. Here are the main steps of sending us your request:

  • Your request should be sent to us no later than January 25th, 2016.
  • Request should be sent via email to Support: support_en@eyeka.com.
  • Your message should mention your first name, last name, post address, name of the contest.
  • Your request should also contain a short description of your idea or a short script.

The shipping is limited to one pack per participant.

You can watch the making of the ad campaign here for inspiration.

 

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

If you want your cat to attack the pack, you could make a small opening in the pack so the cat could smell the treats. It will figure out how to access them…

Example of a good entry: A man is ignoring his cat who is craving some attention. The man is watching TV, playing on his laptop, talking on his phone. The cat is dragging a pack of Catisfactions. The owner stops and looks. The cat pounces and tears it apart in spectacular fashion. The owner got the message and immediately closes his laptop to play with the cat.
Or you could imagine a cat attacking a pack in slow motion set to dramatic music.

Example of a bad entry: A cat is playing around and doing some goofy stuff on his own. Where is the connection with the owner and where is the pack attack?

獎金

評審團獎金

  • #1 獎金 € 11,000
  • #2 獎金 € 6,000
  • #3 獎金 € 3,000

格式

Video up to 45 seconds.

評獎標準

The best videos will be amplified on social media across France.

The winning videos will be used in their original format (up to 45 sec.) on social media, but will also be used as pre-roll advertising on channels like Youtube. Therefore, once the winners are selected, they will need to do a 20 sec. cut down as well. 

It is said that children and pets are the most difficult to film so this is a great opportunity to show that you can create entertaining stories for single-minded briefs. The best videos will show a glorious pack attack, some creative storytelling to make it interesting and fun to watch, and a playful connection between the cat and the cat owner.

比賽指南

本次比賽指南

  • Your cat should be the star of the video.
  • The playful relationship between the cat-owner and the cat should be obvious in the story, even if the focus is the cat pack attack.
  • This product is not suitable for kittens so do not show kittens in your video or it will be rejected.
  • Do not include any other pets in your video (no dogs, birds, fish, etc.).
  • If the cat is filmed outdoors, it must be wearing a collar, bell and ID tag.
  • The task should not involve any danger to the cat or people making the content, nor be negligent.
  • Do not depict the cat in a dangerous setting.
  • The cat should not show signs of distress.
  • The cat should be in ideal body condition.
  • Please do not show other product brands.
  • Please submit entries in French, English or in cat language.
  • Please note that in case of the client wanting to award an additional prize, the amount given to the winning creator will be 2 000 euros.
  • 授權和許可使用受保護的內容(包括音樂,照片...)必須包括至少:(一)納入該衍生或基於這些元素的新作品受保護的內容的權利;(二)使用權出於商業目的和(三)在互聯網上使用權。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。