Better Beverage Moments 比賽結束

Invent the perfect beverage solution as a daily companion for Chinese people.

開始 2015年12月31日 結束 2016年1月27日 23:59 UTC 審議 結果 2016年5月
開始
2015年12月31日
結束
2016年1月27日 23:59 UTC
結果
2016年3月
簡介

背景

In China, people have a particular habit: they like to carry their favorite beverages around with them.

What drives this habit? It starts young: Chinese parents are very attentive to the health of their children. Commercially produced drinks, like sodas or juices, are not allowed in school so every kid goes to school with a flask in their bag with a homemade beverage to help them stay hydrated. Their mum could fill it with water and a slice of lemon or another concoction. It is one way for mums to take care of their children.

When they grow up, be it at university or at work, people continue to prepare their own drinks to see them through the day. Sometimes they use herbs or flowers from traditional Chinese medicine, like honeysuckle-flower tea, which can help to prevent heat stroke and eliminates toxins, ideal when driving on a hazy day. Or it could be other beverages like a barley water drink to cool down on a hot day at the office.

In winter, people like to drink something warm, to protect their stomach. Their flasks or thermos bottles will keep their beverage warm. Since most water fountains in the office dispense warm water, they will sometimes bring an empty flask, fill it up with warm water and add their choice of ingredients.

At present, people use flasks or thermos bottles to fill up and bring with them wherever they go. But these could be heavy for kids to carry. And as an adult, preparing your own beverage is time consuming. Not to mention the seasons and different types of beverage, hot or cold, that requires a different container.

Danone Waters would like to understand how it could make the moment when a person needs to drink more relevant, more enjoyable and more effective. We need your insights and ideas to make the most of this habit.

創意挑戰

Invent a better way for Chinese people to enjoy their favorite beverage, whenever and wherever they want.

Your idea could be for a product or a service. You could improve what exists or create something new, including a new beverage. It could be hot or cold. Something healthy or indulgent. It could be a better way to prepare and carry a home-made beverage or a ready-to-drink beverage that is more convenient. It could be a new type of bottle or flask, or an improvement on an existing one. It could be a different way to drink with a different experience. It could be designed for people of any ages. It could work for many people or just a specific group of people. You have the freedom to decide.

Choose a group of people you want to design for and put yourself in their shoes. Think about how they go about their day. Pick a moment. You know that they will have the habit of carrying a beverage with them to enjoy on the go or on the spot. How could you help them to enjoy the moment when they take in their beverage and do what they want to do better?

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Example: An idea for office workers who take Chinese medicine with them to drink during the winter time. The problem is that this medicine may need to be taken at different times of the day and sometimes before or after food. There are even advice on not eating certain types of food with the tea, until the condition has improved. This is a lot to remember. Imagine a flask that is specifically designed to hold hot herbal tea for medicinal purposes to sip on the go. It has a special timer that reminds you to take a sip at regular intervals. It has a surface where you can write your herbal prescriptions, and any health advice you have been given so that you do not forget.

Another example could be designed for young children. They do not like to carry a heavy flask filled with liquid around with them for the entire day. And there are water fountains available at school. As a result, they will often leave their water bottle behind in a closet and will not drink enough. The idea is a sparkling juice that comes in a pill form. It can be used to flavor water to make it more enjoyable for children to drink. When a child is thirsty, he will put the pill into his water bottle, fill it up with water, watch it dissolve and then drink. It is fun to watch and the sparkling effect makes it more pleasurable than plain water. It is a great way to incentivize kids to stay hydrated. This also saves their Mum the hassle of preparing drinks every day.

獎金

評審團獎金

  • #1 獎金 € 4,000
  • #2 獎金 € 3,000
  • #3 獎金 € 2,000
  • #4 獎金 € 1,500
  • #5 獎金 € 1,000
  • #6 獎金 € 500

格式

3 pages including visual(s) with explanations.

評獎標準

We are looking for some good insights into a Chinese person’s daily life, with an original solution that will help him or her with their daily intake of their favorite beverage in a more convenient, relevant, joyful, and surprising way.

比賽指南

本次比賽指南

  • Please submit entries in English or Chinese.
  • Your idea should be for non-alcoholic beverages only.
  • Please include an explanation about your idea, which includes answers to the following questions: Who did you design it for? What is the problem you are trying to solve? What moment did you choose in that person’s life? What does your new idea provide above and beyond what already exists?
  • 入選作品將被用於在互聯網上。授權和許可使用受保護的內容(包括音樂,照片..)必須與互聯網廣播兼容。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。