Danone Aptamil 比賽結束

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挑戰

比賽概述

Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.

1st page is print ad and 2nd page is text explanation (2 pages PDF)

5 獲獎者 6 最受社區青睞 85 貢獻者 201 被接受的作品 32 國家 8 語言
24d5b9f043a80131869c0a1e24287e51

Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

評審團獎金獲獎者

由Aptamil選擇

kopiwriter
kopiwriter #1 獎
kopiwriter 530,450 創意積分
  • 創意寫作
  • 劇本寫作
澳洲

#1 獎 € 4,000 被授予給Talking Milestone

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

  • Clear laddering up to Progress in Brand Ladder through focus on milestones
  • Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
  • Appeals to sense of pride & confidence (emotional end benefit)
  • Can be projected forward
Aptamil
catzme
catzme #2 獎
catzme 59,480 創意積分
  • 平面設計
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
印尼

#2 獎 € 2,000 被授予給Behind every child's achievement, stands a mom's pride

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

  • The line “Behind every child’s achievement, stands a mum’s pride”
  • Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
  • Focus on ‘every child ‘ (all inclusive, not elitist)
  • Room for progress to be depicted in a number of ways
Aptamil
MacRone
MacRone #3 獎
MacRone 284,960 創意積分
  • 創意寫作
  • 劇本寫作
西班牙

#3 獎 € 2,000 被授予給TWA - #ToddlersWithAttitude

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

  • Extremely unique
  • Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
Aptamil
damzobridge
damzobridge #4 獎
damzobridge 34,150 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 攝影
  • 劇本寫作
加拿大

#4 獎 € 1,000 被授予給Aptamil Toddler Curiosity

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

Aptamil
luchyru
luchyru #5 獎
luchyru 117,470 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
委內瑞拉

#5 獎 € 1,000 被授予給My training begins with you

  • Emphasizing the importance of mum’s role.
  • Shows the value mums play in the ‘simple’ success
  • Not elitist
  • Celebrates all aspects of motherhood
Aptamil

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