查看 Danone Aptamil 比賽的結果
Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.
Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.
1st page is print ad and 2nd page is text explanation (2 pages PDF)
kopiwriter #1 獎
#1 Prize of € 4,000
This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!
- Clear laddering up to Progress in Brand Ladder through focus on milestones
- Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
- Appeals to sense of pride & confidence (emotional end benefit)
- Can be projected forward
catzme #2 獎
#2 Prize of € 2,000
Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.
Thanks to Danone and Eyeka team!
- The line “Behind every child’s achievement, stands a mum’s pride”
- Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
- Focus on ‘every child ‘ (all inclusive, not elitist)
- Room for progress to be depicted in a number of ways
MacRone #3 獎
#3 Prize of € 2,000
Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!
- Extremely unique
- Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
damzobridge #4 獎