Domino's Pizza Occasion 比賽結束
#Dominos eYeka Express

Invent the next pizza that could revolutionize the way we eat pizzas.

開始 2015年12月03日 結束 2015年12月15日 23:59 UTC 審議 結果 2016年3月
開始
2015年12月03日
結束
2015年12月15日 23:59 UTC
結果
2016年1月
簡介

背景

When we think about pizza, we think of a large Italian flatbread with various toppings and lots of cheese. Sometimes it feels as if the biggest pizza innovation is the half-and-half – being able to enjoy two flavors in one pizza – or the square pizza.

Domino’s Pizza is the #1 pizza delivery brand in the world. Offering a variety of value and premium pizzas, sides and desserts, Domino’s aims to make and deliver every delicious order fresh and fast.

Looking at how the world has changed in the way that we eat, Domino’s needs creativity and ideas that will make pizza relevant to a new group of people ages 18-34 who think of mealtimes very differently.

創意挑戰

Help Domino’s own eating occasions with pizza innovations that will change the way we eat pizzas.

Tell us how Domino’s Pizza can reach the hearts, minds and stomachs of people ages 18-34 by appealing to a new way of enjoying food.

Here are three areas that we’d like you to innovate on. Please choose from one of these three areas to focus your innovation on. If you have more than one idea, please submit it as a separate entry:

  1. Snack-worthy foods: With busy lives and shortened attention spans, we need food that fits in and around our diverse lifestyles. No longer the standard three meals a day, how can pizza evolve in a way that’s social not serious, approachable not fine dining, while still providing optimal nutrition needs and healthy eating?
  1. Social grazing: Our world is a connected one and there’re so many opportunities to share. Around food, we too want to experience more, experience different dishes and cuisines, and share them with the people around us; it’s a practical way to enjoy all that there is on the table. How could pizza play a part in social grazing, where mealtimes are not just about filling bellies but trying and learning about food with each other. 
  1. My way through play: This is about eating in a lighthearted, fun, and playful way for grown ups. Enjoying food is about sensorial ways of eating – more than just your mouth and tastebuds but what you can see and touch; customising your food to suit your tastes. How can your pizza innovation help you express yourself in a playful way through your food and mealtimes?

Remember, you just need choose one of the three innovation areas above per submission. Please tell us which area of pizza innovation you chose (e.g., #2 Social grazing) in the template provided in the specific guidelines.

You can draw inspiration from other products (or even services) that you’ve had a good eating experience with. Think outside the box and show us what Domino’s Pizza can do to give you a revolutionary pizza experience.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

To help you with your idea, think about:

  • Product: Is this a new product? Different ingredients? What does it look like and what would you call it?
  • Packaging: Think about a new design, new size, new shape, what do people use to eat it?
  • Place or occasion: When do people eat it? What might be the easiest or best way for people to order it?
  • Technology: How could technology make this product better?

獎金

評審團獎金

  • #1 獎金 € 1,500
  • #2 獎金 € 600
  • #3 獎金 € 400

格式

1 visual and up to 150 words as explanation (1 page PDF template)

評獎標準

Your idea will show us brand new, out of the box pizza experiences that will grab the attention of people ages 18-34 who are constantly on the lookout for new eating adventures.

比賽指南

本次比賽指南

  • Use this template for your submission: here
  • Entries must be in English only.
  • Your entry should include a visual of your idea and a paragraph of text explaining your idea.
  • Please submit your entry based on one of the three areas described above. If you have more than one idea, please submit it as a separate entry.
  • You can use commercial library pictures for your submission. Please indicate the source.
  • 入選作品將被用於在互聯網上。授權和許可使用受保護的內容(包括音樂,照片..)必須與互聯網廣播兼容。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。