Dulux - Let's Colour 比賽結束

Dulux - Let's Colour

開始 2015年11月23日 結束 2015年12月13日 23:59 UTC 審議 結果 2016年2月
開始
2015年11月23日
結束
2015年12月13日 23:59 UTC
結果
2016年2月
簡介

背景

Breathing new life into a home that needs some positive change? Jump-starting home decorating with a wall colour refresh? Perhaps, you have just moved, had a baby, changed relationships or you’d like your home to reflect a brand new you!

Whatever the reason, using paint is a great way to add colour and create a positive atmosphere at home. A fresh coat of paint on your walls is one of the easiest and most effective ways to make a change. It improves people’s lives by helping them improve their homes.

Dulux is one of the world's leading decorative paint brands, with solutions for all kinds of surfaces. They are known by various brand names across different countries. You can find more about Dulux in your country in the specific guidelines below.

Dulux’s mission is to add colour to people’s lives and their brand signature is “Let’s Colour.” But “Let’s Colour” can be interpreted in so many ways and could mean so many things. Today Dulux needs your ingenuity to express “Let’s Colour” through creative, out-of-the-box activities and ideas.

創意挑戰

In a presentation with visuals and text, bring “Let’s Colour” to life showing how Dulux can add colour to people’s lives and homes, through activities across various channels.

Dulux needs your inspiring ideas that touch people’s lives in a unique, memorable, and emotionally engaging way. Your idea can be digital, mobile, outdoor, in-store, experiential or event ideas – or suggest another awesome idea. What we’re not looking for is traditional advertising (such as a print ad or a TVC).

Your idea should be impactful and emotionally engaging enough to place Dulux in the hearts and minds of consumers, so that it’s the first brand they think of the next time they want to paint their homes.

Please answer the following three questions:

  1. What is your idea about? Please describe it clearly.
  2. Why do you think your idea brings “Let’s Colour” to life and convinces consumers to think more positively about Dulux, ultimately considering the brand in the next purchase?
  3. How does your idea engage consumers emotionally and leave a positive lasting impression?

Please keep in mind that your ideas about “Let’s Colour” should be related to paint in the context of decoration or space renewal, adding colour to people’s lives both physically on their walls and emotionally through their life improvements. It must not be a generic celebration of colour but in the context of painting and decorating to improve people’s lives. Your ideas should centre on the home and community but not office or commercial spaces.

“Let’s Colour” is to Dulux as “Just do it” is for Nike or “Gives you Wings” is for RedBull.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Example of a good entry: Dulux Let’s Colour Project paints poor and troubled neighbourhoods in big cities (like the Favelas in Rio de Janeiro, Brazil) with the support of volunteers, thus physically and emotionally adding colour to people’s lives who have very little and need so much. The activity is done in partnership with community leaders, social services, municipalities and the media. This idea connects consumers to the brand through doing something for communities in need, and it reinforces Dulux’s objective of impacting people’s living spaces in a positive way through colour.

Example of a bad entry: Sponsorship of The Colour Run, which is about promoting health, fitness and happiness by bringing the community together. Dulux does not own “colour” generically, and there is no link to painting or decorating homes.

獎金

評審團獎金

  • #1 獎金 € 3,000
  • #2 獎金 € 1,500
  • #3 獎金 € 500

格式

Presentation with visuals and text (maximum 3 pages PDF).

評獎標準

We’re looking for ideas that are unique, memorable, and emotionally engaging. Ideas that bring to life Dulux “Let’s Colour” in a way that connects to paint/decoration and improves people’s lives in a truly creative way, thus leaving a lasting positive impression. This will contribute to keeping Dulux in consumers’ minds, increasing its consideration for the next time they want a positive change in their homes.

比賽指南

本次比賽指南

  • 入選作品將被用於在互聯網上。授權和許可使用受保護的內容(包括音樂,照片..)必須與互聯網廣播兼容。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。