查看 hugOne 比賽的結果
Improve families’ sleep quality thanks to hugOne.
Imagine and create an impactful poster and tagline to introduce hugOne, the world’s first device to monitor sleep and environment for the entire family, and make parents want to buy it!
1 visual with tagline and up to 150 words as explanation (1 page PDF template)
Thanks a lot to all contestants for their participation in the campaign.
We had a real struggle picking the winners, because we found that a great number of proposals were well targeted, well understood and well executed.
It was a real pleasure reviewing and further discussing your works. Not only a pleasure, but it was also very inspiring. It helped us think about other ways to talk about sleep trouble and the link with our sleep tracker. Ways that we had not imagined before.
Thank you so much for the efforts and the work put in this campaign.
charly-dh #1 獎
#1 獎 € 1,500 被授予給hugOne - Kan j'ai froi
We loved the approach of the nightmare. Nightmares are a real struggle for lots of parents and we believe our targets will react to this ad.
The drawing is not too scary but also cute.
Congrats ! Thank you !
yosikapujisoni #2 獎
#2 獎 € 600 被授予給SLEEP IN THE CLASSROOM
We liked the parallel between the place where you SHOULD sleep, and the place where you ACTUALLY sleep, if you're a child with sleep troubles.
It is a great way to attract the attention of parents about sleep.
leslieguidez #3 獎
#3 獎 € 400 被授予給Offrez à votre cafetière la retraite qu'elle mérite
Cette idée nous a tout de suite attiré, car elle est vraie. Le visuel est beau, esthétique et attire notre attention car c'est un objet du quotidien que nous connaissons.
La tagline est drôle, légère, et très bien écrite.
Merci beaucoup et félicitations.