Daunat - Next Generation of Sandwich 比賽結束

Change the life of 21st century French people by totally reinventing the sandwich !

€ 5,000
插畫 - 創意寫作

In France, everyone eats sandwiches. Except that, in 2015, they have become very dull. People are tired of them. They are monotonous, boring, predictable and linked to stress: 'I don't have the time, I'm not tempted, I'm in a rush, it's not a super meal but a snack. Too often, people buy a sandwich because you have to eat. And too often, eating a sandwich is not a pleasure. In the end, sandwiches have not changed much... whereas French people have and they have new expectations for their snack!

Daunat is a French company which has been making sandwiches for more than 20 years and aims to reinvent the sandwich to make all French sandwich fans happy again...these fans who are rather bored.

Imagine a delicious new generation of Daunat sandwiches for a completely new meal experience and make them part of the new modern lifestyle.

Format : A 4-page presentation with illustration visuals and text. (PDF)