查看 Duracell - Empowering Sports 比賽的結果
挑戰
比賽概述
Show how Duracell helps you run for longer!
Create an engaging, original and fun print ad that shows how Duracell and the Duracell Bunny empowers you for longer lasting and superior running moments.
Poster on page 1 + short explanatory paragraph about your entry on page 2 (2 PDF page max.)

Duracell Duracell
Thank you to everyone who entered the latest Duracell competition. The quality of ideas and creative was frankly very high and we continue to be very impressed by the high quality of work and the love for the Duracell brand and the Duracell Bunny. To the winners, special thanks because these ideas were really fantastic bringing beautiful links between our Bunny and brand and running. To all the rest of the entrants, frankly it was very tough picking the winners since the standard was so high overall.
Please keep up the great work for us and we look forward to reviewing more entries in the future.
Thanks,
The Duracell Team
評審團獎金獲獎者
由Duracell選擇

Samira-Rafi #1 獎
#1 Prize of € 1,500
WOW my goodness. I am really happy :) i was inspired , but I am not imagined winning 7 awards at once :)for the same competition…I really appreciate this achievement . Duracell always inspire me as a big and global Brand, I m very honored to participate in its promotion.Thanks so much to Duracell to offer me this opportunity and thanks to eYeka as well.
This was a very creative transformation of the linkage between the Bunny who just cannot stop running and the sport of running. The use of Infinity racetrack was something we can imagine working across many touchpoints thanks to its simplicity.

oceanomare #2 獎
#2 Prize of € 600
This was a great linkage between the Duracell Bunny who never stops running and popular culture. For our brand it is important to appear popular and relevant, especially to a younger audience. This achieves it in a great way that consumers quickly understand and feel rewarded. We can imagine this working very well in touchpoints such as social and print.

Samira-Rafi #3 獎
#3 Prize of € 400
This was a very creative transformation linking the sport of running and the Duracell Bunny. The creative is subtle without being complex and leaves the consumer feeling genuinely rewarded. We can imagine this working especially well in touchpoints such as social and print.
額外的獎金類別

Samira-Rafi 額外獲獎者
額外獲獎者
Thank you for this great entry. Duracell runs beyond the finish line is exactly right and we can see plenty of potential in how to further leverage this idea.

Samira-Rafi 額外獲獎者
額外獲獎者
Thank you for the idea. Great creative transformation and love the subtledly of the idea.

Samira-Rafi 額外獲獎者
額外獲獎者
Thank you for the idea. Great creative use of Duracell batteries to bring running to life in a slightly different way.

Samira-Rafi 額外獲獎者
額外獲獎者
Duracell literally powering the runner was a great idea.

ginarutherford 額外獲獎者
額外獲獎者
Fantastic idea - this is something consumer reads and feels genuinely rewarded. It is funny but on brand equity and benefit.

Samira-Rafi 額外獲獎者
額外獲獎者
Nice creative approach to running further.

fbaggins27rivendel 額外獲獎者
額外獲獎者
We liked the split screen comparison here showing that Duracell has always been with you running longer and longer.

daphnevanel 額外獲獎者
額外獲獎者
Loved the use of the gym environment here to bring a new take on running beyond track running. Nice creative visualization through the worn out treadmills.
最受社區青睞
基於在反饋交換圈貢獻者的投票
來自 質量 的頂尖
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排名 1 markoo 0 創意積分
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排名 2 pirmard 0 創意積分
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排名 3 oceanomare 400,080 創意積分
來自 原創度 的頂尖
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排名 1 Samira-Rafi 364,480 創意積分
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排名 2 taz 40 創意積分
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排名 3 goodsense 0 創意積分
來自 故事創作 的頂尖
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排名 1 oceanomare 400,080 創意積分
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排名 2 daphnevanel 0 創意積分
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排名 3 Samira-Rafi 364,480 創意積分