結果 | Knorr - Love the soil – Spread the message that the root of delicious Knorr soups is farming that loves the soil.

查看 Knorr - Love the soil 比賽的結果

挑戰

比賽概述

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 獲獎者 5 最受社區青睞 82 貢獻者 84 被接受的作品 29 國家 9 語言

Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.

評審團獎金獲獎者

由Knorr選擇

Pablo_Margara #1 獎

Pablo_Margara 19,000 創意積分

平面設計
插畫
創意寫作
標簽與包裝設計

阿根廷

#1 Prize of € 3,000

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

Knorr

ManuFF #2 獎

ManuFF 49,610 創意積分

平面設計
視頻
插畫
動畫
創意寫作
標簽與包裝設計
攝影
劇本寫作

西班牙

#2 Prize of € 1,500

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

Knorr

learousse #3 獎

learousse 6,090 創意積分

創意寫作
標簽與包裝設計

法國

#3 Prize of € 500

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.

Knorr