查看 Knorr - Love the soil 比賽的結果
挑戰
比賽概述
Spread the message that the root of delicious Knorr soups is farming that loves the soil.
Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.
Presentation with visuals and text (maximum 3 pages PDF).

Knorr Unilever
Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.
評審團獎金獲獎者
由Knorr選擇

Pablo_Margara #1 獎
#1 Prize of € 3,000
First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!
With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

learousse #3 獎
#3 Prize of € 500
Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.
最受社區青睞
基於在反饋交換圈貢獻者的投票
來自 質量 的頂尖
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排名 1 estrella_reyesfelix 0 創意積分
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排名 2 romancarloolivarez 0 創意積分
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排名 3 Pablo_Margara 13,470 創意積分
來自 原創度 的頂尖
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排名 1 estrella_reyesfelix 0 創意積分
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排名 2 Pablo_Margara 13,470 創意積分
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排名 3 tocassin 0 創意積分
來自 故事創作 的頂尖
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排名 1 estrella_reyesfelix 0 創意積分
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排名 2 Pablo_Margara 13,470 創意積分
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排名 3 siraelle666 0 創意積分