Knorr - Love the soil 比賽結束

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比賽概述

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 獲獎者 5 最受社區青睞 82 貢獻者 84 被接受的作品 30 國家 9 語言
7480c6c0be470131afd30a1e24174648

Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.

 

評審團獎金獲獎者

由Knorr選擇

Pablo_Margara
Pablo_Margara #1 獎
Pablo_Margara 48,830 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
阿根廷

#1 獎 € 3,000 被授予給Love the Land

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

Knorr
ManuFF
ManuFF #2 獎
ManuFF 158,000 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
西班牙

#2 獎 € 1,500 被授予給Knorr´s Seeds "Love the Soil"

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

Knorr
learousse
learousse #3 獎
learousse 95,880 創意積分
  • 創意寫作
  • 標簽與包裝設計
法國

#3 獎 € 500 被授予給Knorr Truck

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.

Knorr

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