Create the ideal bespoke beauty experience for a French cosmetic brand.
What if the perfect product for one woman would be one that is tailored to her? Your skin is unique- as you are, and there’s no “one-size-fits-all” when it comes to beauty!
The brand we’ll travel with in this contest is a famous French cosmetic brand. It’s what we call a “Doctor Brand”. The founder of the brand was a Doctor; it’s a brand that has a scientific reputation. It is a specialist in anti-aging skin care, based on scientific expertise and provides the best value for money anti-aging face care products.
This brand has a portfolio of bespoke skin care products. They now want to push the bespoke concept to the next level. They want to invent the ideal experience of bespoke beauty for every women.
Imagine and tell us about your ideal bespoke beauty experience. It has to be something new and disruptive and it should be something that brings a benefit to women.
Format: A presentation with your ideas (4 pages MAX).