Koleston Hair Coloring 比賽結束
eYeka Express

Convince Brazilian women that Koleston gives them beautiful salon-quality hair-color results at home.

開始 2015年9月04日 結束 2015年9月14日 23:59 UTC 審議 結果 2015年10月
開始
2015年9月04日
結束
2015年9月14日 23:59 UTC
結果
2015年10月
簡介

背景

In Brazil, hair is one of the most important aspects of a woman’s beauty and beautifully colored hair contributes to her self-esteem. Many color their hair at home, once per month or more. But thanks to rising incomes, many Brazilian women love to get their hair colored at the salon, but also top up their color at home in between salon visits.

At the end of 2014, a strong economic downturn cast a shadow over consumer confidence levels, and this has impacted on Brazilian women’s hair coloring habits. Beautiful hair color has become part of their persona to the outside world - something that they desire to maintain. So many are now doing it themselves more often, but they feel it’s not as pleasant as going to the salon, and the process can be complicated and messy. Coloring at home seems like a downgrade from their previous coloring at a salon.

Koleston was one of the first big home hair-color brands in Brazil, but as new brands have entered the market, creating buzz and excitement, many women have “forgotten” about the famous Koleston brand. Koleston is a true hair-color expert, with shades that deliver intense color and great results at home. It is also easy to use and cares for hair without damaging it.

Today, we need your creativity to get Brazilian women to remember the Koleston brand and show them that coloring at home is not a downgrade, as they can get the same salon-quality results with Koleston.

創意挑戰

With a beautiful and eye-catching visual, show that Koleston makes women look and feel beautiful thanks to its intense, salon-quality hair-color results.

These women come from all socio-economic income groups. The typical hair-color journey looks like this:

  • Women in their mid 20s: to enhance their beauty
  • Women in their early 30s: to start covering up grey hair
  • Women in their 40s: to continue covering up grey hair; it has become an obligation, yet one they care much about

Help make Brazilian women feel good and worry-free about coloring their hair at home with Koleston, giving them beautiful, salon-quality color, each and every time they color their hair.

Creatively illustrate your visual, with a short description that explains your idea!

Good luck!

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Example of a good idea: We see a visual of a woman in front of her front door. She’s just left her home with beautifully coloured hair. She’s smiling and she has her finger to her lips as if to say “shhhh, it’s a secret.” The idea here is that she gets salon-quality hair color at home and no one would ever know the difference.

Example of a bad idea: A bad example might be a visual that highlights a beautiful woman with beautiful hair color & a pack shot.

獎金

評審團獎金

  • #1 獎金 € 1,500
  • #2 獎金 € 1,000
  • #3 獎金 € 500

格式

1 page including 1 visual and 1 paragraph of text (PDF).

評獎標準

The winning entries will show Koleston as the true expert in hair-color that delivers beautiful salon-quality results at home, allowing women to be worry-free and giving them the confidence to be their best selves.

比賽指南

本次比賽指南

  • Your idea has to clearly show that Koleston delivers amazing salon-quality results at home.
  • Avoid clichés, such as a visual that shows the effect of the product working from within the cross section of a strand of hair.
  • Please submit entries in English or Portuguese.
  • You can download the logo and pack shot here.
  • 入選作品將被用於在互聯網上。授權和許可使用受保護的內容(包括音樂,照片..)必須與互聯網廣播兼容。你必須能夠在任何時間提供這些授權和許可的書面證明。

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。