結果 | Pantene – Can you break away from haircare products advertising clichés, in time for summer?

查看 Pantene 比賽的結果

挑戰

比賽概述

Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

5 獲獎者 7 最受社區青睞 147 貢獻者 280 被接受的作品 40 國家 11 語言

Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

Here is the video Case Study on this successful project!

評審團獎金獲獎者

由Pantene選擇

ZMardin #1 獎

ZMardin 405,640 創意積分

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印尼

#1 獎 € 4,000 被授予給HAIRGUARD

I loved how simple, visually distinctive and universal your idea is.

Pantene

kadarican #2 獎

kadarican 266,460 創意積分

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印度

#2 獎 € 2,000 被授予給Hair Plays

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest.

Congrats to other winners also.

Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene

evgeniylg123 #3 獎

evgeniylg123 1,217,180 創意積分

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俄羅斯

#3 獎 € 2,000 被授予給On the crest of the wave

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene

evgeniylg123 #4 獎

evgeniylg123 1,217,180 創意積分

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俄羅斯

#4 獎 € 1,000 被授予給Little life

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene

rojesbastet #5 獎

rojesbastet 76,950 創意積分

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中華人民共和國

#5 獎 € 1,000 被授予給enjoy summer,no fear

First，Pantene is very popular in China and especially with young people，so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer，it's fantastic！not only for this competition，but also i'm looking forward to using it.
Second，according to the brief，I understood it and got an idea directly，because I use Pantene as well. In the view of customer，I think my idea is considerate enough. Therefore，as a lady，I wanna be more confident with such beautiful hair in summer.
At last，I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene