Kleenex Moist Toilet Tissue Print 比賽結束

查看 Kleenex Moist Toilet Tissue Print 比賽的結果


挑戰

比賽概述

Change the way we go to the toilets with a creative yet tactful story!

Can you convince women to change their toilet routine with a creative yet tactful story?

Presentation with text and pictures (max 5 pages).

4 獲獎者 6 最受社區青睞 51 貢獻者 66 被接受的作品 23 國家 7 語言
46a6cf6d5545483782f1b5c47b1c4685

Kimberly Clark Kimberly clark

Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.

評審團獎金獲獎者

由Kimberly Clark選擇

noeadriana
noeadriana #1 獎
noeadriana 84,490 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
哥倫比亞

#1 獎 € 3,000 被授予給Buttocks always clean, freer and sure.

This award motivates me to continue striving to meet each eYeka challenge .  Your community has filled me with joy, and has aroused the passion for my profession again. Thank God first and my family are my inspiration and thanks to Kimberly Clark Asia for believing in this idea.

A good way to bring people's attention to our buttocks and make people think about the problems and needs we have with our butts. This entries has good consumer insights that our consumers are not paying enough attention to their butts, and also good executions with humor.

Kimberly Clark
txell199
txell199 #2 獎
txell199 40,550 創意積分
  • 平面設計
  • 視頻
  • 標簽與包裝設計
  • 攝影
西班牙

#2 獎 € 1,500 被授予給Kleenex Moist Toilet Tissue

When I read your email, I couldn't believe my luck. I had almost deleted it thinking that it would be another spam mail like some others I find in my inbox. But out of curiosity I began to read it. My heart began to beat faster and I ran upstairs to translate the text with the help of a translator (as you know I am Spanish). From that moment on my vision of Eyeka has changed and now I'm already thinking of another project. I am sure that winning this prize will be a turning point in my career.

Thanks a million!

It provides a good approach that is relevant to most of the women and challenges their believe in a non-threatening way. At the same time we think being as clean as baby's butts can be a new clean standard that we want to communicate with our consumers.

Kimberly Clark
gaiariva
gaiariva #3 獎
gaiariva 780,050 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
義大利

#3 獎 € 1,000 被授予給Lingerie

We developed several good insights based on this entries. the first one is the perfect cleanness and beauty that our product can provide to a woman from inside to outside. And also its a good expression to show the high clean standard to something (or someone) that is the most intimate to ourselves.

Kimberly Clark
kerubin
kerubin #4 獎
kerubin 321,020 創意積分
  • 平面設計
  • 創意寫作
新加坡

#4 獎 € 500 被授予給The Final Touch

Creating a new routine with Moist+Dry is something we are trying to do with our brand and therefore this is a good approach to bring that alive. It can be a powerful idea with good execution.

Kimberly Clark

最受社區青睞

基於在反饋交換圈貢獻者的投票

來自 質量 的頂尖

來自 原創度 的頂尖

來自 故事創作 的頂尖

Kleenex Moist Toilet Tissue Print 社區

看看比賽中所有的創意貢獻者

51 個貢獻者