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Can you convince busy women to adopt a healthy daily ritual, with your wit?

Convince women who don’t have time to make time every morning for Psyllium husk. Show how it boosts their vitality and helps them meet life’s challenges.

Video, maximum 30 seconds.

3 獲獎者 5 最受社區青睞 30 貢獻者 33 被接受的作品 15 國家 5 語言

Metamucil P&g

Thank you everyone for participating in the Metamucil project. It was incredible to see so many entries from around the world. I was pleasantly surprised to see the high quality of most entries. It was a struggle for me to shortlist the top 10 and finally, narrow down to the top 3 because i honestly, loved the top 10 entries. Finally, the decision came down to selecting the 3 copies, which i felt, had communication ideas that can be used as a sustainable campaign over the next few years. Thanks once again for your participation.



danamtiel #1 獎
danamtiel 43,630 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計

#1 獎 € 10,000 被授予給Digestive Tract Attitude

So excited to have been a part of this! Through the process we actually 
learned a lot and now are both users of the product. Let me tell you, it 
feels good to be a winner and even better to be regular, thanks to heaps of 

I loved the insight of 'having a conversation with your digestive tract / gut'. This idea has a lot of legs and can be used as a big campaign over years.

galouis1982 #2 獎
galouis1982 24,630 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計

#2 獎 € 6,000 被授予給The girl next door

I loved the perspective of the other woman who is envious of the lady taking Metamucil and leading a healthy + active life.

Cristianpop #3 獎
Cristianpop 70,230 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 攝影
  • 劇本寫作

#3 獎 € 3,000 被授予給My Morning Ritual

Thank you for the opportunity of participating in this challenging contest. I am happy to have won this prize and I am looking forward to other interesting projects to express my creativity.

I loved the insight that working woman have so much on their hands every day that they wish there were three of them. The idea promises consumers that taking Metamucil would make them so active that they'd feel there were 3 of them. The idea has hit the nail on the head.




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