Vicks Cough & Cold Relief 比賽結束
eYeka Express

Show us how Vicks provides the best relief for your cold and cough so you can feel yourself again.

開始 2015年6月25日 結束 2015年7月12日 23:59 UTC 審議 結果 2015年9月
開始
2015年6月25日
結束
2015年7月12日 23:59 UTC
結果
2015年9月
簡介

背景

When you don’t feel well, you’re not yourself. Feeling sick is not just physical. Colds and flu make us feel tired, grumpy, pessimistic and sad… And this impacts on our lives and our relationships with others. Feeling sick affects our behavior, our thinking and our social relationships. No one should suffer from feeling that bad!

Fortunately, there is one unbeatable remedy! It’s Vicks Cough and Cold relief. Vicks is a family brand that beats colds and coughs!

Vicks believes that to restore someone’s full wellbeing, you need to treat the whole person – not only the flu symptoms. This is why Vicks offers solutions that are:

  • Powerful medicine: Real medicine that acts through its active ingredients.
  • Real sensory experiences: Vicks works through warmth and vapors, so that you can sense instantly, through smell and touch, that is working .
  • But it also helps to restore the psychological self. By putting the consumer in control – making them feel empowered, confident, and enabled – Vicks actually improves their healing.
  • And treating the social relationships- because care is provided by family members to other family members.

Vicks is a powerful medicine and care that provides you with relief. After taking Vicks, all your symptoms are relieved, since Vicks has an active ingredient to treat each one of them. It works for the person as a whole and helps people feel themselves again – feel gloriously normal.

This is a strong benefit that Vicks wants to communicate in a friendly, impactful and truthful way to the many consumers who suffer from colds. Can you help?

創意挑戰

In a print ad and a short story, show us how it feels after Vicks relieves the congestion symptoms of your cold.

We’re expecting impactful yet simple print ads that set out the benefits of cold and cough relief by focusing on the solution, not the problem. . Your print ads need to be catchy, appealing to as many people as possible and communicate clearly and simply the benefits of relief.

Keep in mind Vicks’ mission: it is powerful care for the whole person – body, mind, and heart.

Along with your print ad, please write a short text that explains your idea, where it comes from and how it answers the brief.

Don’t be negative by showing only the symptoms of flu or colds. Show us rather the positive effects of Vicks.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

A good idea for this contest: a print ad that shows a dad waking up refreshed after a good night full of sleep. He feels relieved, he smiles at his wife and children, everyone seems happy and they know they will enjoy the Sunday that is ahead of them.

Another good idea would be a print ad that shows someone who can finally breathe deeply because he doesn’t have the symptoms of the cold anymore.

These two ideas have already been explored by the brand; although they are good, we ask you to consider other creative routes.

A bad idea: a print ad that shows someone blowing his nose and looking really sick. It does not show how Vicks helps you feel better. Vicks doesn’t want to focus on the negative side of flu.

獎金

評審團獎金

  • #1 獎金 € 1,500
  • #2 獎金 € 600
  • #3 獎金 € 400

格式

Print ad: photo or illustration with text explanation (2 pages in total, PDF only).

評獎標準

We are expecting simple and impactful print ads. Being close to the brand’s personality will be key to coming out as a winner.

比賽指南

本次比賽指南

  • Keep in mind and bring to life how Vicks is different from the other products: it’s a powerful medicine that works to relieve cold and cough symptoms. It is here to bring back the joy of living. It’s powerful and fast acting. It’s simple and intuitive. It’s also multi-sensorial and it’s a way to connect with your family, because care is provided between family members.
  • Avoid just being rational and don’t forget the emotional benefits of Vicks.
  • Look at this video to find out more about the brand.
  • Entries are accepted in English, Spanish and Portuguese BUT you have to provide a translation of your idea, into English. It can be done in a separate page or in the “media description”

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。