Help Vicks Zzz to break a stigma about sleeplessness and sleep aid products.
There is a strong stigma about sleep aid products.
People think it is only for serious sleep problems. They see it as a very strong product that causes habits and contributes to a rude awakening that ruins your day.
Vicks Zzz is the first sleep aid product without medical recipe that heals sleeplessness without negative effects. It provides you a sound sleep to wake up refreshed. Above all, people are not suffering from any habits after consuming it.
Create a print ad that shows that while sleep problems are more common than you think, only Vicks Zzz can help you sleep easily and wake up refreshed.
Format: Print ad (photo or illustration with tagline and text explanation. 2 pages in total, PDF only)