Cheetos 比賽結束

Invent the next generation of Cheetos that will bring parents and teens back together!

€ 6,000
插畫 - 創意寫作 - 標簽與包裝設計

Parents are happy to bond with their children. They need to unwind while enjoying a snack with all the family together. Cheetos offers great tasty cheese snacks for great bonding moments. With Cheetos you feel like a kid again.

Cheetos is still perceived as a snack for kids and now wants to target parents as well.

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!

We are looking for concepts that solve a problem: Give permission to lighten up and play. Make parents and children feel connected.


Format: Presentations with pictures or illustrations and text (2 pages - PDF only).