Re-invent the way soft drinks are packaged to reduce calories or match specific occasions.
The way people like to eat and drink has changed a lot recently. Since consumers are always on the go, they tend to look for food and beverages that can be consumed easily and are fun. Another concern is health—consumers look for products that contain fewer calories, less sugar and that meet specific diets or needs
Interestingly enough, apart from mini cans, there haven’t been any breakthrough innovations in beverage formats and packaging to fit these changing needs.
Our client, a major soft-drink company, knows that a growing number of people believe that soft drinks contain too many calories (the average amount in a 12 oz/33 cl can is 150 calories), has too much sugar, and is sold in formats that are not suited for the moments when they are consumed.
Re-invent the way soft drinks are packaged to reduce calories or match specific occasions. Design a new packaging format, a graphic design and talk about the story behind this.
FORMAT: Designs and text (presentation of 4 pages max; PDF only)