Downy/Lenor Allergy Protection 比賽結束
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比賽概述

Convince people that Downy/Lenor liquid fabric conditioner can help seasonal allergy sufferers enjoy more out of life!

Make Downy/Lenor the must-have for allergy sufferers with a visual ad that shows that this liquid fabric conditioner can easily repel allergens from clothes.

Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).

6 獲獎者 5 最受社區青睞 53 貢獻者 95 被接受的作品 25 國家 8 語言
B06d8387c6da4f2daff84fba89a28c72

Lenor P&g

Huge thanks to everyone for your participation in this contest! We were thrilled with the variety of entries and the talent shown by all your great work. It was a great experience!!

評審團獎金獲獎者

由Lenor選擇

oceanomare
oceanomare #1 獎
oceanomare 839,140 創意積分
  • 平面設計
  • 動畫
  • 創意寫作
義大利

#1 獎 € 1,500 被授予給Spring

This entry not only delivered excellent visualization of the product benefit, but in a beautiful way that fit with the equity of the brand.

Lenor
adrianzapatagarcia
adrianzapatagarcia #2 獎
adrianzapatagarcia 1,153,860 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
西班牙

#2 獎 € 600 被授予給Protection from allergens

We loved that this entry visualized the product benefit in a disruptive way, leveraging a key visual for allergy sufferers but with a new twist.

Lenor
ivandelgadoart
ivandelgadoart #3 獎
ivandelgadoart 104,290 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
西班牙

#3 獎 € 400 被授予給Downy

This entry not only delivers on visualization of the product benefit, but does so in a way that creates a strong emotional connection. We know that many allergy sufferers feel like that have to protect their children to an extreme and this entry brings that tension to life.

Lenor

額外的獎金類別

Samira-Rafi
Samira-Rafi 額外獲獎者
Samira-Rafi 2,432,260 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
摩洛哥

額外獲獎者以及Enjoy your springtime !

We really enjoyed the bubble benefit visualization - a very intuitive way to bring the idea to life!

Lenor
lkrupka
lkrupka 額外獲獎者
lkrupka 37,800 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
加拿大

額外獲獎者以及Downy/Lenor Allergy Protection — conceptual approach_Buttons

We really liked the use of iconography. Allergy sufferers are very accustomed to using icons to navigate allergy related products and this makes a nice connection between that habit and the laundry process.

Lenor
Kastersky
Kastersky 額外獲獎者
Kastersky 193,260 創意積分
  • 平面設計
  • 視頻
  • 動畫
  • 創意寫作
美國

額外獲獎者以及Path

This entry did a nice job of creating a clean, simple visual of the product benefit and also recognizing the magnitude of issues that allergy sufferers face.

Lenor

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