The world is changing - can you invent a new deodorising solution for a better urban life?
As the pace of life is accelerating rapidly and our economy is expanding, we are putting increased pressure on natural and personal resources.
Ultimate Urbanisation: Did you know that by 2025, 60% of the world’s population will live in cities? The world is becoming increasingly urbanised and more and more people are suffering from the issues that urban living presents: pollution, stress, dirt, germs, overcrowded transport, feeling the need to stand out from the crowd, or just moving from a traditional rural lifestyle to a modern urban environment.
Stressed resources: Because our lives have become busier and more stressful, our personal resources (such as time and motivation) are under threat. We have less time for ourselves than before and we feel anxious and unhappy as a result of that.
Also, as our way of life is changing, we have increased our consumption of natural resources to sustain ourselves and to fuel our economy.
Shape the future of personal care by inventing a new deodorising solution that 1) helps people cope with urban life or 2) makes better use of limited resources.
FORMAT: Product and packaging design (visual) and text. (4 pages PDF only)