Felix - Clever Cats 比賽結束

Show the world how mischievous, entertaining and clever your cat is!

開始 2015年5月11日 結束 2015年6月14日 23:59 UTC 審議 結果 2015年7月
2015年6月14日 23:59 UTC


What does the world look like from the point of view of a clever cat? Or what antics and mischievous little things does he get up to that really shows off his character and personality as the loveable, clever cat that he is?

FELIX cat food is irresistibly tasty, and Felix will do anything for his As Good As It Looks™ meaty chunks in jelly. He loves it for its delicious taste and is up to his usual loveable mischief when he is happy, healthy and satisfied.

Cat owners can relate to the animated Felix black and white cat that is everything a real cat should be. Smart, resourceful, unpredictable, opportunistic, cheeky and loves his food. It is his individual personality, cleverness and playful nature that makes Felix so loveable, just like their own cat.

The PURINA FELIX team wants your help to shoot engaging and entertaining videos of a clever cat doing clever little things that really show off his individual cat personality.


Create a video that shows the entertaining, clever things your cat gets up to that really show off his individual personality.

In a high quality 30-second film, surprise us with something clever that your cat can do especially well, that’s unique to him. Delight us with the fun and magic that comes with living with a clever little rascal!

We want to put a surprised smile on people’s faces, get them to watch it right to the end, and share your entertaining and clever video that shows your cat’s individual personality – we want to see his independence, cleverness and playful nature shine through.

We are looking for videos that are surprising and clever, that will make people sit up and take notice and want to share with their friends!

You are not required to show the cat food in your video unless it plays a part in the story narrative. ‘The Entertainer’ music file is also optional, and can be used as background music to the video. Please do not edit the music.

Please ensure you have the FELIX tagline ‘Clever Cats Get FELIX’ logo running in the bottom right-hand corner constantly throughout your video. You can refer to the Specific Guidelines for where to download the assets.

The winning videos will be showed on social media and other digital platforms where viewers will have the option to skip it. The first few seconds of your video must show a FELIX cat illustration (static or animated) to relate strongly back to the brand identity. You can refer to the Specific Guidelines for where to download the assets.

If text is used in your video, please use:

  • Headlines: CG Benguiat Frisky Bold
  • Body Copy: CG Benguiat Frisky Normal
  • You can download the free fonts here.



A good video submission might be of a cat playing a game where it needs to guess which container hides the jingle bell after the containers have been mixed around. The cat can guess which container hides the jingle bell over and over again! What a clever cat!

A bad example might be a video of a cat that is very cute but isn’t really doing anything except looking cute. He isn’t doing anything active, he isn’t being clever. He just looks cute and purrs as his owner rubs his belly after enjoying his meal.



  • #1 獎金 € 10,000
  • #2 獎金 € 6,000
  • #3 獎金 € 4,000


Video – 30 seconds.


The winning entries will be ones that best show the clever things about your cat’s unique personality in the best light possible. We want to see the idea of your cat being the “clever cat” shine through in ways that are entertaining, loveable, playful, cheeky or witty that will bring a smile to people’s faces.



  • Please download all FELIX brand assets from this link.
  • Your clever cat should be the star of the video. If people are required, please do not show their faces, so as to not distract from the cat.
  • Do not include any other pets in your video (no dogs, birds, fish…).
  • If the cat is filmed outdoors, it must be wearing a collar, bell and ID tag.
  • The task should not involve any danger to the cat or people making the content.
  • Do not depict the cat in a dangerous/unsafe setting or circumstance, or in any predatory behavior (e.g., killing).
  • The cat’s cleverness should be something the cat can realistically do, not doing something that a cat cannot possibly do, e.g., a cat cannot speak human language or DJ.
  • The cat should be healthy looking and not show signs of distress or stress.
  • All content should only show responsible pet ownership.
  • The cat must not be in costume.
  • Please do not show other product brands.
  • Please submit entries in English or with English subtitles.
  • Please do not submit entries with indecent, offensive or inappropriate content. 


  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。