Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans
Some things in life are just too irresistible. Lay’s are one of them. People can’t help loving them.
Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.
FORMAT: A video pitch.