查看 Lay's: Pitch the next video 比賽的結果
挑戰
比賽概述
Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans
Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.
A video pitch
評審團獎金獲獎者
由Lay's選擇

ericdraven #1 獎
#1 Prize of € 15,000
Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.

fedefracchia #2 獎
#2 Prize of € 9,000
This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!
Very funny copy and great quality. Thank you.