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比賽概述

Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

4 獲獎者 66 貢獻者 85 被接受的作品 25 國家 7 語言
23f889703b0501317e980a1e24287e51

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

評審團獎金獲獎者

由Lay's選擇

ericdraven
ericdraven #1 獎
ericdraven 403,710 創意積分
  • 平面設計
  • 視頻
  • 動畫
西班牙

#1 獎 € 15,000 被授予給GOD FORGIVE ME (FINAL 15s VERSION)

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.

 

Lay's
fedefracchia
fedefracchia #2 獎
fedefracchia 43,240 創意積分
  • 視頻
  • 創意寫作
  • 劇本寫作
阿根廷

#2 獎 € 9,000 被授予給Mummy (Version B)

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

Lay's
devonferguson
devonferguson #3 獎
devonferguson 122,100 創意積分
  • 視頻
  • 創意寫作
加拿大

#3 獎 € 8,000 被授予給Lays - Surprise!

Funny, easy short. Thank you.

Lay's
Andy777
Andy777 #4 獎
Andy777 68,600 創意積分
  • 視頻
澳洲

#4 獎 € 7,000 被授予給HOT PROPOSALS

Thank you for your participation.

Lay's

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