結果 | Lay's: Pitch the next video – Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

查看 Lay's: Pitch the next video 比賽的結果

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比賽概述

Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

4 獲獎者 66 貢獻者 85 被接受的作品 24 國家 6 語言

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

評審團獎金獲獎者

由Lay's選擇

ericdraven #1 獎

ericdraven 32,720 創意積分

視頻
動畫

西班牙

#1 Prize of € 15,000

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.

Lay's

$fedefracchia$

fedefracchia #2 獎

fedefracchia 17,440 創意積分

視頻
創意寫作
劇本寫作

阿根廷

#2 Prize of € 9,000

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

Lay's