Gleeden.com 比賽結束

We love this creation because woman is at the heart of it, which shows an excellent understanding of our brand values. The woman is feminine, modern and elegant. Also, the definition "Amanturière" associated to the woman is delicate, innovative and very original. The association of both creates a powerful ad that illustrates our core values and puts infidelity as part of the modern society.

The tag gives a quite humoristic yet still elegant and straight-forward aspect to the ad. Also, the face that we can see in the bitten apple is original and offers an alternative reading of the ad.

We found this creation humoristic and quite sarcarstic, in a positive way. It uses the image of the bed/pillow and puts the concept of a potential infidelity in people's daily life by speaking directly to the reader. This has been very much appreciated. We are not used to use the spice in our communication campaigns: this creation offers an innovative concept that we liked.

We appreciate the idea and the pun ! Thanks !