HUGO next generation 比賽結束

查看 HUGO next generation 比賽的結果


挑戰

比賽概述

Help HUGO attract Millenials with your breakthough ideas

Bring back young people to fragrances! Innovate and create the next fragrance must-have that Millennials will find irresistible.

Presentations with illustrations and text (6 pages max)

5 獲獎者 120 貢獻者 156 被接受的作品 37 國家 11 語言
21aa0b109fe9013262a60a459361d064

HUGO Coty

Dear all, BIG thank to all the contestants for their participation! It was a challenging yet inspiring problem you had to solve and all of your ideas helped us to confirm there is a need to move the category forward.

Many of your ideas were great but we had 5 that were really new, yet on brand, possible in the medium term and most importantly, answering some strong insight.

Thanks a lot for your participation and hope to work with all of you again soon!

Alessandro

評審團獎金獲獎者

由HUGO選擇

InDezign
InDezign #1 獎
InDezign 332,730 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
德國

#1 獎 € 4,000 被授予給HUGO Fragrance Bracelet

  • Really liked the idea of integration of technology as a reminder / "partner in crime" / counselor.
  • Like the design and how the fragrance will be working.
  • Taps into wearable tech trend + allows portability and life on the move.
  • Good use of insights, congratulations! 
HUGO
kbr3scia
kbr3scia #2 獎
kbr3scia 71,050 創意積分
  • 平面設計
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
英國

#2 獎 € 2,000 被授予給convocatoria HUGO nueva generación

  • Disruptive format designed for contemporary lifestyles. Conveys 'fresh boost for everyday situations'
  • Like the idea of control / dosage
  • Like the revolutionary move from liquid to solid
HUGO
aventicum
aventicum #3 獎
aventicum 699,730 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
瑞士

#3 獎 € 2,000 被授予給Perftattoo

  • Solves perfume’s main problem: not being visible and does not stand out.
  • Solves also one big aspect: people forget to put on fragrances and this will solve the issue
  • Quite young and "rebel"
  • Could be cool if people would design their own tattoo and order them it could be massive!
  • Potential to collaborate with artists or make special editions.
HUGO
harimurdoko
harimurdoko #4 獎
harimurdoko 54,220 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
  • 攝影
印尼

#4 獎 € 1,000 被授予給hugo MIX water

  • Loved the personalisation potential and simplicity of creation of the fragrance.
  • It would give the power to the consumer.
  • Still not being an expert they will ask for recos, suggestions and news but it will then be in their hands.
HUGO
aaronlobb
aaronlobb #5 獎
aaronlobb 14,260 創意積分
  • 平面設計
  • 插畫
  • 創意寫作
  • 標簽與包裝設計
  • 劇本寫作
英國

#5 獎 € 1,000 被授予給HUGO INDEPENDENTS

  • Taps into the new Millennial role models: inspiration in real, diverse people; not megastars.
  • Potential to create a social purpose around this: starting an initiative of empowering young people in creative entrepreneurship.
  • A more metaphorical take on 'boost for everyday life situations' –important to give that boost beyond the fragrance.
HUGO

HUGO next generation 社區

看看比賽中所有的創意貢獻者

We were so thrilled by all the great ideas and insights we have received for this contest! The results are amazing! Congratulations to our 5 winners and a huge thank you to the whole community! 

120 個貢獻者