Big Mac & Chicken McNuggets 比賽結束

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

€ 10,000
插畫 - 創意寫作

Attention to all Creators… This is THE Big Brief. One that we’re very proud to bring to you. It’s about two of the most iconic food in the world: The Big Mac and Chicken McNuggets. How big is that?

Do you want to be a part of the reinvention of McDonald’s? Take your chance and join this big contest.

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.


Format: Presentation with text and illustrations (8 pages max)