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Big Mac & Chicken McNuggets 比賽結束

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比賽概述

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

5 獲獎者 4 最受社區青睞 83 貢獻者 127 被接受的作品 30 國家 9 語言
54f0b855f62d4c11bd8785db49c74c76

McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

評審團獎金獲獎者

由McDonald's選擇

Nexo24
Nexo24 #1 獎
Nexo24 48,010 創意積分
  • 平面設計
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
法國

#1 獎 € 4,000 被授予給Authentic Big Mac Experience

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's
ManuFF
ManuFF #2 獎
ManuFF 128,390 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
西班牙

#2 獎 € 2,000 被授予給Skewers McNuggets

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's
siraelle666
siraelle666 #3 獎
siraelle666 936,090 創意積分
  • 平面設計
  • 插畫
  • 標簽與包裝設計
  • 攝影
法國

#3 獎 € 2,000 被授予給Big Mac

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's
mwfuchs
mwfuchs #4 獎
mwfuchs 51,480 創意積分
  • 平面設計
  • 創意寫作
  • 劇本寫作
英國

#4 獎 € 1,000 被授予給McDonald's

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's
mickeygogo
mickeygogo #5 獎
mickeygogo 39,120 創意積分
  • 平面設計
  • 視頻
  • 插畫
  • 動畫
  • 創意寫作
  • 標簽與包裝設計
  • 攝影
  • 劇本寫作
愛爾蘭

#5 獎 € 1,000 被授予給Your Friend, Big Mac.

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's

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