Big Mac & Chicken McNuggets 比賽結束

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.