查看 Big Mac & Chicken McNuggets 比賽的結果
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比賽概述
Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?
Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.
Presentation with text and illustrations (8 pages max)

McDonald's Mcdonalds
Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.
評審團獎金獲獎者
由McDonald's選擇

Nexo24 #1 獎
#1 Prize of € 4,000
What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

ManuFF #2 獎
#2 Prize of € 2,000
A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

siraelle666 #3 獎
#3 Prize of € 2,000
The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

mwfuchs #4 獎
#4 Prize of € 1,000
This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

mickeygogo #5 獎
#5 Prize of € 1,000
This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.
最受社區青睞
基於在反饋交換圈貢獻者的投票
來自 質量 的頂尖
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排名 1 Samira-Rafi 364,480 創意積分
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排名 2 blancanera 10 創意積分
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排名 3 ma-create 98,260 創意積分
來自 原創度 的頂尖
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排名 1 Samira-Rafi 364,480 創意積分
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排名 2 siraelle666 0 創意積分
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排名 3 blancanera 10 創意積分
來自 故事創作 的頂尖
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排名 1 Samira-Rafi 364,480 創意積分
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排名 2 siraelle666 0 創意積分
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排名 3 blancanera 10 創意積分