查看 Ensure 比賽的結果
Convince people in their fifties that Ensure is what they need to remain active and healthy.
Create a print ad to convince men and women in their fifties that they should drink Ensure, a nutritional shake.
One print. (PDF only)
NNK #1 獎
mysocialduck #2 獎
#2 Prize of € 1,500
We liked the fighting idea which is right on point with our target’s mindset. Lying about your age to your body is a very optimistic and pro-active way to “fight” the aging process. It’s also about "getting up" vs "giving up". Great strategic point of view.
Thank you for unveiling this strong insight. This will trigger interesting and breakthrough executions. Congratulations on winning the 2nd prize!
mysocialduck #3 獎
#3 Prize of € 1,000
This concept is tapping into the right optimistic/pro-active mindset of our target. The visual is probably a little too active for our target, but the message nicely support the background visual.
Congratulations on winning the 3rd prize! Our team appreciated you taking the time to think about this mandate and execute a very compelling piece. Well done!
agurod3c #4 獎
#4 Prize of € 500
Our team really liked the quality of this execution. It is a smart way to express health/aging without depicting models/talents. We particularly liked the insight of “you’re probably not as healthy as you think you are” which is an eye-opening statement for our target. Catchy and disruptive which makes people stop and think about Ensure in a different way.
Great and very intriguing execution. We strongly believe that this piece has a lot of potential from a holistic campaign standpoint. Thank you for sharing such a high quality execution and congratulations on winning the 4th prize. Great job!