V - Energy Green 比賽結束

Design a new package for “V Energy Green” that would make it desirable for the fun-loving Generation Y.

開始 2015年2月18日 結束 2015年3月15日 23:59 UTC 審議 結果 2015年4月
開始
2015年2月18日
結束
2015年3月15日 23:59 UTC
結果
2015年4月
簡介

背景

Gen Y (18-24 years old) needs a lot of energy in order to keep up. There are parties, beach days, dates, sport events, concerts, and evenings that turn into nights that end in the morning… it’s exhausting, but with a fear of missing out… Gen Y wants it ALL!

Luckily they have the ultimate solution – V Energy Green Drink. It’s the most popular energy drink in Australia and New Zealand. It gives them the much-needed energy boost that helps them be at their most awesome best! V Green is a delicious citrus, berry and vanilla combination boosted by guarana and caffeine, which has a very loyal following .You can learn more about the product in the “Guidelines” section below.

The thing is, Gen Y loves new experiences and being the first to try out new trends and technology. Your challenge is to get them drinking V Green even more often, by thinking of new and exciting ways to package the drink and take V Green to the next level. Basically make it the most desirable energy drink – EVER!

Design a new package for “V Energy Green” that would create a buzz around it and make it desirable for the fun-loving Generation Y.

創意挑戰

Design the ultimate package for V Energy Green Drink that would give those in their early 20s the most awesome experience possible

Your creation should appeal to 18-24 year olds. They’re outgoing, sociable, very much into dance music and wild, unforgettable nights with their mates. Your entry should be different and exciting enough that they’ll buy V Green more often not just for the energy boost but also for the added fun of the exciting package design.

Go all creative with this brief – think of innovative ideas to refresh the packaging by changing the shape of the package, adding another item to the package, designing a limited edition that could be shared with others or inventing a new way of consumption – it’s up to you. Just make sure that it’s original, interesting, and fun.  

Your presentation should cover these 4 points:

  1. Show us your package design idea with text and images.
  2. Explain who your new product is intended for. Describe the person consuming it – who is he? What’s his lifestyle like? Where is he consuming it?
  3. Describe why your drinker would enjoy it - what does it add to his life?
  4. Express what is unique, creative and original about your new drink.

The main goal of this brief is to design a new package for the energy drink. Once you’ve finished with this, you are free to suggest any ideas you have for new energy products (something that isn’t a drink). You don’t need to design a package for your product ideas, just tell us what you think would work (e.g. – an energy lollipop). This isn’t mandatory; your focus should be on the new package for the drink.

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Some Examples:

  • Fun design and experience | The cans will be designed as jukeboxes, for that extra chill vibe. When the drink is finished, a small part of the can will be pushed in and phones can be inserted into them. The can will be used to amplify music (because of the shape and aluminum material).
  • Social element | the cans can be split in two and then shared between friends.
  • Limited edition design | close to the time of the Grammy awards, V Green will create 5 different can designs, each featuring one of the nominees for “best electronic act”

獎金

評審團獎金

  • #1 獎金 € 4,000
  • #2 獎金 € 2,000
  • #3 獎金 € 2,000
  • #4 獎金 € 1,000
  • #5 獎金 € 1,000

格式

PDF presentation with text and images – 5 pages max.

評獎標準

We look forward to original and smart ideas, which would create excitement through design and gamification elements. However, it should be realistic and not extremely expensive to create (no flying cans please). Remember that it should be relatable to Gen Y’s lives and interests. They consume the drink socially with friends, at parties, on the beach, in the car, at work, whilst studying, before exercise – anytime they need a small pick-me-up. Think of ways you can make their time better.

V Green is the drink for awesome, good-time-loving people like you, so you can be really creative, playful and cheeky with this project.

比賽指南

本次比賽指南

  • Please submit entries in English.
  • Your presentation must cover the 4 points stated in the brief.
  • You can use the various brand assets (in the toolkit here).
  • You must include the logo in your design (please don’t redesign it).
  • You can learn more about the existing flavors and package from their website, Facebook and YouTube channel.
  • Entries should be realistic from a cost and manufacturing point of view.
  • Nothing too posh or premium-like.
  • Nothing too gender-specific (too boyish/girly).
  • Nothing to do with extreme sports.
  • Nothing dark, gloomy or scary.
  • Please note that the can material has to be in Aluminum.

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。