Aeroméxico Videos 比賽結束

Tell stories about how travel changed your life by uniting you to a person or a place.

開始 2015年2月05日 結束 2015年3月12日 23:59 UTC 審議 結果 2015年4月
開始
2015年2月05日
結束
2015年3月12日 23:59 UTC
結果
2015年4月
簡介

背景

Have you realized how lucky we are, living in the 21st century? We fly….and it’s so easy to do so. You can leave a city at night and wake-up in a different one… It’s stirring: feeling alone and a few hours later holding your loved one. It’s exciting: meeting overseas colleagues on the other side of the world. Airplane travels are much more than just going from one point to another. Travels change your life.

Aeroméxico is Mexico‘s national airline. They fly to many destinations in Europe, Asia and of course, the USA and Latin America. They are much more than a means of transportation; they are “the line that unites us”. Aeroméxico is the airline that unites all Mexicans with one another and also the line that unites Mexico to the world.

They are looking for emotional content that will bring to life this vision. The goal is to reach as many people as possible in the 25 to 35 age group.

創意挑戰

In a short and impactful video, tell us powerful and heartwarming stories of the last time you’ve felt united to someone thanks to a travel by air.

The idea to convey in your video is that Aeroméxico changes your life by connecting you to people or places that will have a great impact on your life. Something as simple as taking a plane can change things inside you, it can make you a different person.

In terms of tone of voice, you must pick one of the two directions:

  • Emotional: personal and special stories which feel true.
  • Surprising and “wow” approaches: humorous and innovative ways to convey the idea.

We are not looking for TVCs, rather for a sharable piece of content that will travel (!) on line. When watching your video, your audience should feel surprised at first and then happy. They would want to share it with their friends. We are looking for videos of good quality.

The setting does not have to be an airplane or an airport. We would like to see personal stories, things that happen before, during and after the journey. 

提示

我們提供的舉例只用於講述其中的思路,讓你更好了解我們的期待值。請不要在你的作品中照搬,否則作品將被拒絕。

Your video could tell the story of someone travelling alone for the first time. He’s very afraid of leaving his home town and does not know what to expect where he’s going. The story is told through a voice-over. We see the guy in China living crazy adventures and he appears to be very brave and bold. The trip changed his life. When he returns to Mexico, he’s a different person. He quits his boring job and starts doing what he is passionate about: painting. Aeroméxico has united him to his true passion in life.

Your story can also be about families that reconnect, couples, or office workers.

獎金

評審團獎金

  • #1 獎金 € 14,000
  • #2 獎金 € 7,000
  • #3 獎金 € 4,000

格式

Video no longer than 30 sec.

評獎標準

We will accept only videos that have a potential to become viral hits. Think about ways to “hook” your audience. Winners will be the videos that best express the idea of Aeroméxico being the “line that unites us”.

比賽指南

本次比賽指南

  • Only videos please, no animations.
  • The focus is travelling by air. Not train or coach travel please.
  • Avoid showing other airlines.
  • Videos will not be about being transported – rather tell us about the before and the after of the flight.
  • You can download the logo here.
  • Please use the tagline: “The line that unites us.”
  • Remember Aeroméxico is a flagship brand, a leader, not a low-cost airline.
  • Videos must be of high quality
  • Don’t hesitate to share your synopsis or video stories with community managers: support-es@eyeka.com
  • Videos should be in Spanish. If you feel more comfortable doing your video in English, please do not use much dialog and prefer voice overs (easier for our client for overdub recording)

eYeka愛可網標準比賽指南

  • 不要在作品中展現任何個人細節(姓名、聯系電話、郵件地址等等)
  • 請保留一份高質量或高清版本的參賽作品,以供在獲獎後使用。
  • 你提交的作品必須是你自己的創作,才具有參賽資格。
  • 你必須取得所有參與媒體創作的作者與演員,每個人的書面許可。
  • 若你有使用到不屬於你自己的創作內容 (音樂、照片、設計等內容),請在你的媒體描述說明中註明,不管你所使用到的音樂和/或圖片是否為自己創作,請提供授權連結證明你有這些內容的使用權利。
  • eYeka愛可網將可能要求你提供書面證明或書面文件的複件,以確保eYeka愛可網和品牌客戶能根據比賽規則獲得使用這些作品的授權。
  • 不符合上述規定的作品將不具備參賽資格。